Prompts, according to Hinge. Its research found that likes on text prompts were 47% more likely to lead to a date than likes on photos. So when you like a woman, like something she wrote and add a comment that shows you read it.
What Hinge found
Hinge shared the figure when it announced Prompt Feedback, its tool that suggests ways to improve written answers. Looking at its own data, it found that a like sent on a text prompt was 47% more likely to lead to a date than a like sent on a photo.
It is worth being exact about what that says. It compares likes on prompts with likes on photos across Hinge's users. It does not say photos are unimportant. It does not promise that any single prompt like will turn into a date. It says that on average, likes tied to something a person wrote went further.
Why a written answer gets further
A like on a photo tells her you find her attractive. She already knows plenty of men do. A like on her best photo looks exactly like the dozens of others she got that week.
A like on a prompt tells her you read what she wrote. It points at something she chose to say about herself. That gives both of you a real topic before the chat even starts, so the first exchange opens with something to talk about instead of "hey".
This fits what coaches see on the apps every day. Attractive women get a steady stream of likes with nothing attached. The likes she answers are the ones that give her something specific to answer.
How to like her prompt so it lands
Pick the answer that gives you the most to say, not the one you agree with most. A strong opinion, an odd detail or a small brag are all easy to respond to.
Always add a comment. A bare like on a prompt beats a bare like on a photo, but it still leaves her to do all the work. One line that reacts to what she wrote is enough.
Make the comment about her answer, not about you. Say her perfect Sunday is a farmers market and a nap. "The nap is the correct second step. What do you buy first?" beats a paragraph about your own weekends.
Keep it light. You are not writing her a letter. You are giving her an easy reason to like you back and reply.
Your prompts do the job of a bio
The same research cuts the other way. If a like on a prompt is more likely to end in a date, your own answers are where a lot of your dates will start.
Hinge has no long bio box. Your written answers are the whole written side of your page, so treat each one as an invitation to comment. "I love to travel" or "Looking for my partner in crime" gives her nothing to react to. An answer with a specific story, a playful opinion or a question she wants to answer gives her an easy opening.
Here is a good check. Read each answer and ask what she would comment on. If you cannot think of a comment yourself, she will not either.
Where photos still matter
None of this makes your photos less important. She usually decides whether to keep looking at your page from your first photo. A weak set means she never reaches your prompts at all.
Think of it as two jobs. Your photos earn her attention. Your written answers turn that attention into a conversation.
When you are the one sending a like, a comment on a photo can still work if it is specific. "Is that the Amalfi Coast or a very convincing parking lot?" beats a bare like on a prompt. But when you have the choice, her words give you more to work with than her face does.
What to take from the number
A figure like 47% is an average across a huge number of daters. It is not a rule for your account, and it will not make any single like succeed. Use it as a direction.
Like what she wrote, and comment on it. Then make your own answers worth commenting on. Those habits are what the number is really pointing at, and they cost you nothing but a little attention.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.