About ColdApproach.io

We do two things. Coaching teaches you to build the skill yourself. Done For You means our team does the online work for you.

Mentorship Program

Our most comprehensive coaching program. You get a 60-minute 1-on-1 video call every week. Between calls, your coach answers within 24 hours, and all five coaches are in your group chat. It runs for as long as it takes to get you to 2-3 dates each week, and we agree the length on your application call.

Bootcamp

Three days of in-person coaching in the field, in New York, Miami, or Chicago. You walk up to real women, by day and at night, and a coach gives you feedback after every set. Even our Group Bootcamp is only 3:1, and Private is fully 1-on-1.

Infield Filming

A coach films you approaching for one hour, then sits down with you and breaks down the footage, set by set. Add it to either Bootcamp, or book it on its own.

1-on-1 Calls

A 60-minute 1-on-1 video call with a coach, bought one at a time or in a pack. You book each call yourself, whenever you want feedback. Bring the approach, the date, or the texts that went wrong, and your coach tells you what to change.

Online Dating Mentorship

Coaching for your dating apps, paid week by week. You run the apps. Your coach reviews what's actually happening, your photos, profile, matches, messages, and results, and shows you what to change next. High-Purpose gives you a 1-on-1 call every week. High-Society gives you one every day.

Online Dating Concierge

Our team rebuilds your photos and your whole profile, then swipes and texts for you until dates are booked on your calendar. All you do is show up. Your first date within a week, or we keep working. Terms

Profile Makeover

We rebuild your whole dating profile once. You get 12 new photos, and every word rewritten on every app you use, from Tinder, Hinge, and Bumble to Raya. You also get the playbook to keep it working on your own. We build it. You take it from there.

AI Photos

Our team builds a full set of natural dating photos from your own selfies, so you get more matches without a photo shoot. Choose 6 photos or 12. We check every photo by hand before it reaches you.

The ColdApproach.io Complete Dating System

One self-paced course in seven modules, from beating approach anxiety to building a real relationship. It includes all ten Playbooks and Steal My Lines. Once you buy it, it's yours for life.

Community

A private Slack group where our members trade field reports and wins, get answers from guys a few steps ahead, and stay sharp between sessions. It's month to month.

Articles

Read 4,000+ articles on meeting women, texting, dates, and how to keep a good thing going. Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.

Five coaches, 4 to 11 years each

You don't learn from one person. More than 35 years of combined experience. Learn from specialists in daygame, nightgame, online dating, texting, relationships, and dating strategy. In the Mentorship Program, all five are in your group chat.

Real approaches, with a coach standing next to you

Bootcamp puts you on the street and in bars with a coach for three days. You walk up to women, and the coach tells you what to fix right after every set. Add Infield Filming and a coach films an hour of your approaches, then goes through the footage with you. The rest of our coaching runs online, so you keep going from home.

Our team can run your dating apps for you

On the Online Dating Concierge, we do the work for you. We handle your photos, your profile, the swiping, and the texting. We run every app you're on, the invite-only ones included. Your first date within a week, or we keep working.

Real individual attention, even in a group

Even our Group Bootcamp is only 3:1, and Private is fully 1-on-1. In the Mentorship Program, 1-on-1 Calls, and Online Dating Mentorship, every call is just you and your coach.

Most programs have a price on the page

Most of our programs show their price on the page. You buy them right there, with no sales call. That's Bootcamp, Infield Filming, 1-on-1 Calls, Online Dating Mentorship, AI Photos, the Profile Makeover, the Complete Dating System, and Community. The Mentorship Program and the Online Dating Concierge are built around you, so we set those on your application call.

Our clients work at Google, Apple, SpaceX, Goldman Sachs, Meta, OpenAI, McKinsey, NVIDIA, Anthropic, and Netflix, plus founders and executives who've built and exited 9-figure companies. Most have done well in other parts of life but feel behind in dating. They include:

• Beginners who have never walked up to a woman
• Men whose nerves stop them from walking up
• Experienced men who have stopped getting better
• Busy professionals and founders
• Men whose dating apps aren't working
• Men who want better matches
• Men who want to meet women without the apps
• Men whose dating keeps stalling
• Men dating again after a divorce
• Men dating again after years away
• Single fathers
• Introverts
• Men who just moved to a new city
• Men who want a girlfriend or a serious relationship
• Men in a relationship who want it to work
• Men getting over a breakup
• Men building a social circle

We have five coaches: our two co-founders and three senior coaches. Our Done For You team splits into four jobs: profile strategy, photos, messaging, and dating strategy. Our coaches oversee the work.

Matthew Stevens, Co-Founder & Head Coach

Before he coached full time, Matthew was a software engineer. He went to a top 20 university. He was a national high school chess champion. But with women, he had nothing to show for it. So he worked it out himself, through thousands of real interactions. Then he left engineering to coach. More than half a decade coaching men across the US and worldwide.

When I started, I had no coach and no mentor.

I got tired of that shitty feeling of walking past girl after girl and thinking "what if". Truth was, I knew absolutely nothing about women. No girlfriend. No dates. But I had one thing going for me. I do not quit until I reach my goals.

You do not have to spend years working it out on your own. That is the whole reason we built this.

Specializes in

• Complete dating transformation from beginner to advanced
• Daygame and meeting women in everyday life
• Nightgame, dating strategy, and text game
• Building natural confidence without canned routines

Jorge Valencia, Co-Founder & Head Coach

11 years coaching men to success with women.

Specializes in

• Advanced daygame and nightgame
• Attracting and dating high-quality women
• Calibration, flirting, and creating attraction
• Escalation, closing, and moving interactions forward

Our senior coaches

• Arjun Patel. 6 years coaching ambitious professionals and entrepreneurs.
• Daniel Novak. 8 years helping men improve how they present themselves and connect with women.
• Kevin Chen. 4 years coaching entrepreneurs and high performers.

We're hiring for Coach, Sales, Marketing, and Filmmaker roles. See open roles

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Getting started

For the Mentorship Program and the Online Dating Concierge, you apply online. Takes less than 2 minutes. Then you book a 15-minute application call. On the call, we find the right program for you and set the length and the price.

Everything else, you buy right on its own page.

Your first step after you pay

• AI Photos and Profile Makeover: reply to our email with 10 to 15 selfies, plus your profile details for the Makeover. Most are delivered within 2-3 business days of your reply.
• Bootcamp: pick New York, Miami, or Chicago, send your availability, and book a 15-minute intro call. We set the weekend with you.
• Infield Filming: reply to our email with the city that works for you and a few times.
• 1-on-1 Calls: you get the booking link and book each 60-minute call when you want it. A pack stays good for one year.
• Online Dating Mentorship: we email you to book your first 1-on-1 call and meet your coach.
• Online Dating Concierge: the build starts with your photos and profile. Your first-date week starts the day your new profile goes live.
• The Complete Dating System: Fundamentals and Daygame open the moment you pay, and one more module opens each week after that.
• Community: we email you your Slack invite and a link to set your password.

Who you work with

On coaching, you work with our five coaches. In the Mentorship Program, your primary coach runs your weekly calls, and the group chat gives you specialist input from the whole team. On Done For You, our team runs your conversations, supervised by our coaches. Real people handle your messaging, not an automation.

How we stay in touch

• Email: hello@coldapproach.io, or send a message on our contact page.
• Mentorship: a 60-minute 1-on-1 video call every week, and a real answer within 24 hours between calls.
• Online Dating Mentorship: a private coach DM on both plans, with priority replies within 24 hours on High-Society.
• Community: coach answers in the Slack channels, plus a live coaching call every month.
• Billing questions: we respond within 2 business days.

Which program is right for me?

Start with one question: do you want to build the skill yourself, or have the online side handled for you? If you want to build the skill, the Mentorship Program is the full solution, with Bootcamp, 1-on-1 Calls, and Online Dating Mentorship for narrower problems. If you want it handled, the Online Dating Concierge is the full solution, with Profile Makeover and AI Photos for narrower problems. Apply and a coach will walk you through which one fits on your application call.

What is the difference between Coaching and Done For You?

Coaching teaches you to run your own dating life: a coach identifies what's holding you back, you practice, you get feedback, and you build the skill. Done For You means our team does the online work: we rebuild your photos and profile, then swipe and message until dates are booked on your calendar. All you do is show up.

Is it in person or online?

Both. Bootcamp is our one in-person program, out in the field in New York, Miami, or Chicago, and Infield Filming is done in the field too. Everything else runs online, over video calls, messages, and our team running your apps.

Do I need to apply?

Only for the Mentorship Program and the Online Dating Concierge. You apply online, then book your application call. Everything else, you can buy right on its page.

Why isn't there a public price on the Mentorship Program?

Every mentorship is built around your sticking points and your goals, so we set the price together on your application call.

Can I combine coaching with Done For You?

Yes. Your team works the way you want. Hand us the keys and we'll swipe, message, and put dates on your calendar, or build the skill yourself with us guiding every step. Most clients do both.

I'm a beginner. Where should I start?

Every beginner has to start somewhere. Unfortunately, many start in the wrong place. With so much misinformation out there, most beginners flounder around for years, stuck in the land of confusion and inaction. To combat this, coaching here is designed to not only teach the simple, yet effective fundamentals, but also teaches the correct way to learn those fundamentals, one step at a time.

How do I reach you?

Email hello@coldapproach.io, or send a message on our contact page. If it's about billing, we respond within 2 business days.