What if you could have a dateany day of the week?Monday. Tuesday. Friday. Saturday.
While most men struggle, our coaches have spent years perfecting the ultimate system for building an absolutely insane dating life. A system most men think is out of their reach. A system that works practically on autopilot, with minimal effort. And now we're going to teach it to you.
Apply for coaching ›Under two minutes, and a coach reads every one himself.
Real students. Real dates.
Every photo below is a man we coached, on a date he got himself.
How many hot girls walked past you today?
3? 6? 10? 20?
The girl at the store…
At the coffee shop…
In the club…
Did you know what to do to get her into your life?
Or did you let her walk away?
Dating has changed, and failure is a choice
Let's face it, the apps have changed the way men and women date, in person and online. And while women have suddenly gotten access to hundreds of thousands of men at the flick of a finger, men now have to seriously compete to get the attention of the most in-demand women.
The hottest women. And while some men are effortlessly able to stand out and succeed in this environment, most men fail spectacularly from the very beginning, and quit.
This means three things for you.
- She has options. A lot of them. Admit it.
- You have to beat every other man she saw today.
- This is still a winnable game. If you play to win.
What most men do wrong
Why do most men completely fail to get anything near quality, consistent results? It all boils down to these key mistakes. The same eight, on the street and on the apps.
Even though they might on occasion get a minute or two of attraction, most guys simply have no clue what to do next. Usually they show their intent so blatantly and aggressively, and badly, that it turns her off within seconds. Or they lose her interest with boring platonic conversation. Or they fail to lead and escalate.
A note from our co-founder
I got tired of that shitty feeling of walking past girl after girl and thinking "what if". Truth was, I knew absolutely nothing about women. No girlfriend. No dates. But I had one thing going for me. I do not quit until I reach my goals.
But it didn't come overnight. I still remember how hard it was all those years ago. The anxiety. The confusion. Countless rejections. Just plain bad game. Looking back on it now, I spent months and years wasting my time with theories and styles that simply didn't work.
While other guys wallowed in inaction, I committed to taking smart action. Action focused on building one thing and one thing only: a real skillset.
You do not have to spend years working it out on your own. That is the whole reason we built this.
Matthew StevensCo-Founder and Head Coach
How game changed Matthew's life
He was not born good at this. Here is what actually changed, and the first thing he would tell you to do.
Every single guy on earth has a system
Whether they want to admit it or not.
See a girl at Starbucks and don't approach?
That's a pretty sucky system.Approaching fifty girls a night, but go home alone every time?
That's also a pretty sucky system.Going on dates but can't seem to date the girls you truly want?
Maybe it's time to change some things.It's really as simple as that. If you're not getting the girls you want, change what you're doing. Change your system.
We're not sure why guys like to stick with failed habits, but the reality is that pretty much any guy can get massively better if they just fix their system. And a major part of that is focusing on building real skills. Skills that you can actually go out and do that very same day.
The equation
After years of refinement, we've finally boiled down success to a fairly simple equation. One that can potentially multiply your results with women if you focus on every variable.
How coaching works
We find what's holding you back
Your coach learns your goals, experience, and biggest sticking points.
You practice
Go on approaches, dates, or dating apps between sessions.
Get direct feedback
Review what happened and get specific changes to make.
Repeat
Each week you improve a little more until the process becomes natural.
Why this works when nothing else has
The problem
Most men fail at dating for three reasons:
- They try to figure it out alone, trial and error that wastes years.
- They don't take enough action.
- They don't stick with it long enough to actually transform.
What coaching does
Coaching solves all three:
- You'll have a personal coach showing you exactly what to do.
- You'll stay consistent until new habits lock in.
- A weekly push to talk to women and take action.
This isn't just a course. It's a transformation.
Why mentorship works
One of the biggest secrets of game is a simple one. Learn game from someone massively better than you.
You're probably fixing the wrong problems
You know something isn't working. The hard part is figuring out what. Most guys spend months trying new openers or better texts when the real problem is something completely different. A coach helps you fix what's actually holding you back.
Small changes make a huge difference
You don't usually need to become a different person. Sometimes it's talking a little slower. Standing a little closer. Asking one better question. Small adjustments add up fast.
You get answers right away
After an interaction, you're left wondering, "What went wrong?" Instead of guessing, you ask your coach and get an answer you can use the very next time.
You improve every single week
It's easy to lose momentum when you're doing this alone. Coaching gives you someone to check in with, answer your questions, and keep you moving forward.
Videos can only take you so far
Watching someone else talk to women isn't the same as doing it yourself. Real improvement happens when someone watches you and helps you adjust in real time.
Eventually, you stop needing the coach
At first, your coach tells you what he sees. Over time, you start seeing it yourself. You catch your own mistakes, make better decisions, and the skill becomes yours.
A coaching program tailored to you
Design a program around your preferred style of game.
Your coach designs a program around your strengths, goals and sticking points.
Master the energy and social dynamics of nightlife so you can stand out and succeed in bars, lounges, and clubs.
From photos and profile setup to messaging, discover how to build an online presence that gets consistent, high-quality matches and dates.
Tap into powerful social circles, hobbies, activities and social environments like school and work, becoming the guy women naturally want to invite and connect with.
Master the much neglected skill of text communication so you get less flakes, less confusion and more dates.
Get clear, direct guidance on making your relationships succeed. For the short term and the long term.
Where to start
Two of these are built around you, so the price is set with you on the call. The other four you can buy right now.
Coaching
You learn to do it yourself
A coach watches what you actually do, in person and online, and tells you the one thing to change before the next one. The skill ends up being yours.
Done For You
We do it for you
We shoot the photos and rewrite every word of your profile. Then we swipe and text for you until a date is booked. You show up to the date, and that is the whole job.
Prices shown are where each one starts. Still not sure which fits? Compare every program →
Women our students met
In the street, in bars, and on the apps.
The five coaches you get access to
They carry 4 to 11 years each, and hundreds of students coached between them. In the mentorship you can message any of them.
Matthew Stevens
Co-Founder & Head Coach
- More than half a decade coaching men to success with women
- Hundreds of students coached across the US and worldwide
- Oversees every client's coaching experience and results
Jorge Valencia
Co-Founder & Head Coach
- 11 years coaching men to success with women
- Hundreds of students coached across the US and worldwide
- Oversees every client's coaching experience and results
Arjun Patel
Senior Coach
- 6 years coaching men to success with women
- Specializes in busy professionals with demanding careers
- Expert at turning matches into dates through better conversations
Daniel Novak
Senior Coach
- 8 years coaching men to success with women
- Builds photo and profile strategies that stand out immediately
- Focuses on attracting higher-quality matches, not more matches
Kevin Chen
Senior Coach
- 4 years coaching men to success with women
- Specializes in dating strategy for ambitious entrepreneurs and executives
- Expert at keeping conversations engaging from first match to first date
What are dating apps costing you?
Calculator
What are dating apps costing you?
About $120 an hour of your time
We would give you back
$7,212
every month of your time back
That is 60 hours a month you can spend living your life, not swiping on apps.
Apply for coachingWhat happens after you apply
Nobody calls you out of the blue and nobody quotes you a price by email.
You apply
Answer a few quick questions about where you are at. It takes under two minutes.
You get a free call
A coach goes through your sticking points with you and works out which program fits.
You start
You get your coach, your plan, and the first thing to work on that same week.
Frequently asked questions
What is coaching at Cold Approach?
Coaching here is designed from the ground up to give you direct access to a coach and a structured support system for your dating life. Whether it's answering a specific question, finding a clear course of action, directly addressing sticking points, or deep-focusing on critical areas, it is built to cater to your transformation.
Who is this program for?
Whether just starting out, jumping back in, or actively dating for years, coaching is designed to make this easier and faster by tailoring advice to your specific situation. Blast past obstacles in a fraction of the time by having an experienced, knowledgeable mentor.
Do I have direct access to the coaches?
Yes, that's literally what this entire program is about. Weekly live 1-on-1 calls give you direct access to your coach's brain and wealth of knowledge. In addition, you'll be able to get detailed feedback from all five coaches on specific questions, field reports, and assignments in the group chat.
What is the structure of this program?
This program is designed to have as much, or as little structure as you personally need. Some students just need a question or two answered a week. Other students are in full learning mode and can take advantage of everything, post field reports, ask direct questions, and show up to every weekly session. It's up to you!
I'm a beginner, is this right for me?
Every beginner has to start somewhere. Unfortunately, many start in the wrong place. With so much misinformation out there, most beginners flounder around for years, stuck in the land of confusion and inaction. To combat this, coaching here is designed to not only teach the simple, yet effective fundamentals, but also teaches the correct way to learn those fundamentals, one step at a time.
I'm an intermediate, is this right for me?
For those struggling with intermediate purgatory, salvation is here. It's frustrating spending months and even years at this, stuck at the same level, not getting the quality or consistency you truly want. Through a laser-focused, step-by-step approach, including re-examining common sticking points, most intermediates begin to zero in on their own mistakes and flaws. Most guys that have been at this for a while are still stuck chasing the girl, whether they want to admit it or not. A fundamentally flawed approach.
I want a girlfriend and a relationship, is this right for me?
So you want an awesome relationship with the girl of your dreams, and you want it on your terms. Our low-key style is designed to hook the girl on not just a surface level, but also on a deeply emotional level. A level where she actively pursues you not just in the initial interaction, but also throughout the entire duration of the relationship.
Online dating is also one of the best ways to find and date women that are serious about committed relationships based on similar interests and values. If you're ready to find wifey, she's probably online.
What does it consist of?
Coaching runs across both lanes: in person, where a coach stands there and watches what you actually do, and online, where we work on your photos, your profile, and every message you send. You get weekly 1-on-1 calls, your coach on message any time, and a group chat with all five coaches.
I applied but have not heard back.
This can happen from time to time due to the email service you're using. Please check either your Promotions or Spam folder or give it a couple minutes to process. If you are still having issues, please contact us at hello@coldapproach.io
This is for men who
Are tired of slow trial and error and need direct guidance that actually works
Know they need to take more action to accomplish their goals
Want steady, lasting growth and a social skillset for life
Are ready to take direction from those who've already mastered the path
Disclaimer
If you're not ready to take your dating life seriously, I hate to break it to you, but nothing will change. Yep, you actually have to take action. We can show you everything we know, but it's up to you to make things happen.
There's only one thing left for you to do.
Apply now. A coach reads your answers and gets on a free call with you. He tells you what to fix, so you start turning matches into 2-4 dates each week.
Apply for coaching ›
