





You’ve done this alone long enough. Get a coach every week.
Weekly 1-on-1 coaching·Direct coach access·Five-coach team
See if Mentorship fits ›Program length and price are tailored to your goals and level of support.
See how the Mentorship Program works
Matthew explains what weekly mentorship looks like, why direct feedback accelerates improvement, and how the program adapts to your actual dating life.
Watch this first if you’re considering Mentorship.
Welcome to ColdApproach.io




You'll get the most out of Mentorship if...
- 🧱
You keep hitting the same problems and don't know what to change.
- 🔍
You want someone looking at what actually happened every single week.
- 💬
You want answers while the situation is still fresh.Texts, dates, approaches, or anything else. You don’t want to wait until next week’s call to figure out what happened.
- 🛠️
You want to build the skill for yourself, not depend on advice forever.
- 🎯
You're willing to practice, take feedback, and actually make changes.
Need something more focused?
Bootcamp may fit better if you mainly want intensive in-person work.
Your coaching, every week
Your weekly call is only part of the program. This isn’t a series of disconnected coaching calls. Your coach knows your history, tracks what you’re working on, and adjusts the plan as your dating life changes. Here’s what ongoing access actually looks like.

Weekly 1-on-1 call
A 60-minute call built around what happened that week: approaches, dates, texts, online dating, or whatever is holding you back.

Unlimited coach messaging
When something happens between calls, send it. You get a real answer within 24 hours.

Group access to all five coaches
Your primary coach knows your situation, but you can also get specialist input from the rest of the team.

One simple goal:
Make the skill yours.
I learned this the hard way.
When I started, I had no coach and no mentor. I spent years trying to work out what I was doing wrong on my own: approaching, getting rejected, testing different theories, and making the same mistakes without always realizing I was making them.
Eventually I got good. But it took far longer than it needed to.
That’s why I built the Mentorship Program around feedback, not more information.
A great mentor doesn’t just give you more dating advice. He sees what you can’t see yourself. He identifies the problem that’s actually holding you back, tells you what to change, watches what happens when you try it, and helps you adjust again.
That feedback loop changes everything.
Instead of spending months wondering why something isn’t working, you can bring it to someone who’s already seen the problem before. Instead of trying to fix ten things at once, you focus on the one thing that matters most right now.
And over time, something more important happens: you start seeing what your coach sees.
You catch your own mistakes. You understand why an interaction went well or badly. You know what to change next. The judgment that once belonged to your mentor becomes your own.
That’s the whole point of the Mentorship Program.
The goal isn’t to keep you dependent on a coach. It’s to make the skill yours.
Best,MatthewCo-Founder & Head Coach
What men say after working with us
I spent years watching videos and reading dating advice. I probably knew more theory than I needed. What I didn't have was someone looking at what I was actually doing and telling me which part mattered. That changed everything.
Tomas H.Vienna, AustriaI thought I knew what my problem was, but my coach spotted something completely different in the first couple of calls. Once we fixed that, a lot of the other problems started disappearing too.
Grant W.Denver, USAThe weekly feedback made the biggest difference. Instead of making the same mistake for another month, I'd try something, bring it back to my coach, and know exactly what to change the next week.
Felix N.Amsterdam, NetherlandsI always knew I needed to take more action, but doing it consistently was another story. Knowing I had a call every week and would actually have to talk about what I did kept me from disappearing for weeks at a time.
Andre B.Houston, USAThe ability to message my coach between calls has been huge. If a conversation starts going sideways, I don't have to guess for three days. I can send it over, understand what happened, and use the feedback immediately.
Miles D.London, UKI used to spend so much time thinking about what to say that I'd miss the opportunity completely. Having someone review my approaches every week helped me stop overthinking and actually trust myself.
Stefan K.Warsaw, PolandI could approach women before, but my conversations always seemed to stall. My coach showed me a few patterns I kept repeating, and suddenly I understood why some interactions felt flat and others actually went somewhere.
Owen T.Portland, USAMeeting women during the day used to feel like this huge event in my head. After enough practice and feedback, it started feeling normal. Now I can see someone I want to meet and just go have the conversation.
Lucas F.San Diego, USAHaving access to all five coaches is way more useful than I expected. My main coach knows my whole situation, but if I have a question about online dating, texting, or something specific, there's usually someone on the team who specializes in exactly that.
Darius M.Charlotte, USAI joined because I wanted to get better with women in general. Eventually I met someone I actually wanted to build something serious with, and the coaching shifted with me. I wasn't just taught how to get dates. I got help with what to do when I found the right person.
Henrik S.Helsinki, FinlandAt the beginning I needed my coach to tell me what I was doing wrong. A few months later, I started catching the same things myself. That's probably the biggest change: I'm not guessing anymore.
Cameron J.Auckland, New ZealandBefore mentorship, dating felt random. If something went well I didn't really know why, and if it went badly I'd obsess over it. Now I understand what I'm trying to do, where things usually break down, and how to adjust. It finally feels like a skill instead of luck.
Patrick O.Nashville, USAOne primary coach. Five specialists behind him.
Your main coach knows your history and goals. The group chat gives you access to the full team when a different specialty is relevant.

Matthew Stevens
Co-Founder & Head Coach
More than half a decade coaching men across the US and worldwide
Specializes in
- Complete dating transformation from beginner to advanced
- Daygame and meeting women in everyday life
- Nightgame, dating strategy, and text game
- Building natural confidence without canned routines

Jorge Valencia
Co-Founder & Head Coach
11 years coaching men to success with women
Specializes in
- Advanced daygame and nightgame
- Attracting and dating high-quality women
- Calibration, flirting, and creating attraction
- Escalation, closing, and moving interactions forward

Arjun Patel
Senior Coach
6 years coaching ambitious professionals and entrepreneurs
Specializes in
- Dating for busy professionals and entrepreneurs
- Natural confidence and authentic communication
- Conversation and creating attraction
- Text game that turns numbers and matches into dates

Daniel Novak
Senior Coach
8 years helping men improve how they present themselves and connect with women
Specializes in
- Dating app profile optimization
- Professional and AI dating photos
- Messaging that turns matches into dates
- Building a stronger online presence across dating apps

Kevin Chen
Senior Coach
4 years coaching entrepreneurs and high performers
Specializes in
- Dating with a demanding career
- Conversation, flirting, and creating attraction
- Text game and turning interactions into dates
- Building a sustainable dating and social life
Mentorship in a nutshell
Weekly coaching, ongoing access, the full course with its playbooks and articles, and optional ways to add more hands-on support.
Weekly 1-on-1 coaching
A 60-minute call every week built around what you're stuck on right now.
Unlimited coach messaging
Send questions, real text conversations, or something that happened on a date or approach. Get a real answer within 24 hours.
Access to all five coaches
Your primary coach knows your situation; the full team is there when a different specialty matters.
The full course, playbooks and articles
The Complete Dating System, its ten playbooks and the whole article library, included for as long as you're in the program.
Bootcamp
Add three days of in-person field coaching in New York, Miami, or Chicago when you need it.
Done For You support
Add AI Photos or Online Dating Concierge if you want parts of your online dating handled for you.
Frequently asked questions
How long does the mentorship run?
We agree on the length together based on your goals, current level, and how much support you want.
How often do I meet with my coach?
Every week, on a 60-minute 1-on-1 video call.
Can I message my coach between calls?
Yes. Send it when it happens, and you get a real answer within 24 hours.
Do I get access to all five coaches?
Yes. Your primary coach runs your weekly calls, and the group chat gives you specialist input from the whole team.
Can I add bootcamp or Done For You services?
Yes. Add bootcamp, AI Photos, or the Online Dating Concierge any time. We can bundle them together on your call.
What if I'm a beginner, or already experienced?
Both work. Every week is built around where you are now, so a beginner starts with fundamentals and an experienced student goes straight to his sticking points.
Why isn't there a public price?
Every mentorship is built around your sticking points and your goals, so we set the price together on your free call.
What happens after you apply
Here's exactly what happens when you apply.
You apply
Tell us where you're at and what you want to fix.
You get a free call
A coach walks through your sticking points and figures out the right program with you.
You start
If Mentorship is the right fit, we'll set up your coach, weekly calls, messaging, and group-chat access.


1%The shortcut most men never get
But this is not for every man. It is for saving time, not faking it.
If you have not got the rest of your life together, this is not for you.
Stop trying to figure everything out alone.
Get a coach who sees what you can’t, gives you something specific to change, and helps you build the judgment to eventually do it yourself.
See if Mentorship fits ›- 100% Confidential
- No Obligation
- Takes less than 2 minutes





















