Why Am I Getting Plenty of Fish Emails?

Plenty of Fish sends email notifications about matches and new messages, and yours are on. You can change how often they arrive from the app, or cut them off with the unsubscribe link at the bottom of any email. Before you shut everything off, though, it is worth knowing which of these emails are making you money.

Most of what Plenty of Fish emails you is activity on your account. A woman matched with you. A woman wrote to you. The point of each email is to pull you back into the app while she is still interested.

That is annoying when the inbox fills up, and useful when you are slow to open the app. Women on dating apps often talk to several men at once, and a message that sits unread for days has usually lost its moment.

You can control the frequency without leaving the app. Go to Profile, then Manage Account, then Contact Settings. Each kind of notification has its own toggle, so you can keep the ones you want and turn off the rest.

Spend two minutes here before deciding anything. Men often switch off all email in one frustrated moment, then wonder weeks later why a woman's message went unanswered.

At the bottom of any Plenty of Fish email there is an unsubscribe link. It takes you to your Mail Settings, where you choose which emails to keep. You do not have to leave everything on or off.

If you opt out of every email, Plenty of Fish says it is still legally required to send you emails about privacy updates. Those are not marketing, so do not read one as a sign that the unsubscribe failed.

Emails and push notifications are different systems. Plenty of Fish does not let you choose which push notifications you get. You turn them on or off for the whole app in your phone's notification settings.

So if the buzzing on your phone bothers you more than the inbox, the fix is in your device settings and not inside Plenty of Fish. Know that the choice is all or nothing before you flip it.

The ones about people are the ones to keep: a match, a new message. Everything else is easy to turn off.

The reason is plain. A conversation on a dating app is a race against her attention. A woman who matched with you this morning and wrote to you this afternoon is the easiest conversation you will have this week. If your first sign of it is an email you saw that same hour, you can answer while she is still thinking about you.

If you do not want your main inbox cluttered, use a separate email address for dating apps. Then you can keep the useful notifications without them landing next to your work mail.

Seeing the email is only half of it. The other half is the answer you send.

Keep your reply short and specific. Pick up one thing from her page or her message and respond to it, then give her something easy to answer. Within a few exchanges, suggest a simple plan with a day and a place, because a conversation that stays in the app tends to fade. Quick answers from you matter less than good ones, but a good answer sent three days late loses most of its value.

You do not need to answer every email the minute it lands. Pick two times a day, such as lunch and early evening, and open the app then. Reply to everyone who wrote, and then put the phone away.

That keeps you responsive without letting a dating app run your day. A reply that lands the same day still reads as interest, and two daily check-ins are enough to deliver that. If you want more conversations, the way to get them is better photos and better first messages, not more time spent watching an inbox.

If you have tuned the settings and still get more email than you want, the most direct step is to pause your use of the app for a while. That is better than leaving the app running and ignoring a stream of notifications, because a woman who writes to you and hears nothing back has been quietly turned down.

Decide whether you are using Plenty of Fish or not. If you are, keep the emails about people. If you are not, step away on purpose, and do not let the notifications make that decision for you.