It comes up around the second drink, usually phrased lightly. So how do you even have time for this. You said you were working until nine every night.
Men who have help with their apps hear that question and feel it land somewhere it was never aimed. They picture having to explain an arrangement to a woman they met forty minutes ago, at the exact moment the evening was going well.
You do not have to explain anything. You also do not have to lie. Both of those are true at once, and the answer that satisfies her takes about seven words.
The question underneath the question
It helps to hear it properly, because men consistently mishear this one.
She is not auditing you. She is making conversation about the thing right in front of her, which is a man who has already said he works long hours and who is nonetheless sitting in a bar on a Thursday having met her on an app. That is mildly interesting and she is asking about it the way she would ask how you ended up in this city.
Underneath, if there is anything underneath, it is one small question. Is this man actually busy, or is busy a story he tells. That is the thing worth answering well, and it has nothing to do with who typed the messages.
One rule covers every version of this
One rule, and it settles all of this.
Never say something untrue about a fact. Not your job, not your week, not whether you are seeing anyone else, and not whether you have help with your apps if she asks you that directly.
The reason is practical rather than moral. A false fact has to be maintained, and you will be maintaining it in month three when you cannot remember what you said in week one. That is a far worse evening than any version of this conversation.
What you are allowed to do is not volunteer a full account of how your life is organized to a stranger in a bar. That is not a dodge. Nobody gives a full account of anything on a first date.
The short answer
Here is the version that works almost every time.
Honestly, I do not really. I have help with it.
Then stop, and let her do what she is going to do with that, which is usually to laugh and ask what that means. Answer plainly. I have someone who runs my apps for me, because I was never going to get to them.
Say it in the same tone you would use for anything else you outsource, because it is the same kind of thing. Men explain that a service does their shirts, their meals or their calendar without a flicker of apology. The flicker is the only part that makes this sound strange.
The longer answer if you want to give it
Some men would rather put it all out on the table early, and that is a perfectly good instinct.
The version that lands is the one with a reason attached. I was matching with people and then never replying for four days, which is worse than not being on there at all. So I have a team that runs it. They talk to the women who fit what I said I wanted, and they book the evenings. I turn up.
That answers the actual question in her head, which is whether this was laziness or a decision. A decision reads completely differently, and it is also the truth.
What not to say
A few versions go badly, and they are avoidable.
Do not be defensive. The moment you start justifying, you have told her there is something to justify, and she will believe you over the facts.
Do not make it a joke at your own expense. Yeah, I cannot even manage my own love life sounds self aware and reads as small.
Do not claim you wrote every message if she asks you straight. That is a false fact, it is completely unnecessary, and it is the one version of this that can genuinely hurt later.
And do not turn it into a speech. Two sentences, then ask her something back.
Why the honest answer lands well
Here is the part men do not expect until they have done it a few times.
She is sitting across from a man who has a demanding life, knew he was not going to do this properly, and paid someone to handle it rather than letting it drift for another two years. That is not embarrassing. That is a man who solves things.
And the alternative she is comparing it to is not a romantic one. It is the other men on that app, half of whom are answering her on day three with a single word, because they are exactly as busy as you and have not done anything about it.
When the fuller conversation belongs
Not on a first date, unless she asks directly.
By the time you are seeing each other properly, tell her the whole thing, because by then it is just a funny story about how you two met and she will almost certainly find it more interesting than you do. Waiting until she has to find out from something else is what makes it awkward. Telling her plainly, whenever the moment comes up, does not.
Where this fits
The Online Dating Concierge is built to be told about rather than hidden. Our team redoes your photos and your whole profile, then swipes and messages on your apps until dates are booked, using your facts and your voice, so the man she meets is the man she was reading. Your first date within a week, or we keep working.
If the only thing making you hesitate is that conversation, see if you qualify and ask how other men handle it, or read what the Online Dating Concierge covers first.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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