What Are Priority Likes on Tinder?

Priority Likes helps your Likes and Super Likes get seen faster by a potential match, before the Likes of people who do not subscribe. It is exclusive to Tinder Platinum and is not sold separately. Tinder is clear that it does not promise your Likes will be seen, because other factors, such as each woman's Discovery preferences, still affect that.

The women you Like are getting Likes from plenty of other men too. Priority Likes changes the order in which yours arrive. With Platinum, your Likes and Super Likes are seen ahead of the Likes from people who do not subscribe.

Nothing about your side changes. You Like women the same way you always have. The difference is on her side, where your Like reaches her sooner.

Picture a woman who opens the app on a Sunday evening with a long queue of men who have Liked her. She looks at some of them and then puts her phone down. Being near the front of that queue decides whether you are one of the men she looked at or one of the men she never reached.

There is only one way. Priority Likes is exclusive to Tinder Platinum, and Tinder does not sell it on its own. If you are on Plus or Gold, you do not have it. If you want it, you move up to Platinum.

Tinder's own wording is careful here, and it is worth taking at face value. Priority Likes does not promise that your Likes will be seen. Other factors still decide that, and Tinder names her Discovery preferences as one of them.

In plain terms, her settings come first. If her preferences leave you out, a faster Like does not bring you back in. And once she does see you, she decides the way she always would. Priority Likes gets you seen sooner. It does not get you liked.

It sounds like a small thing. For a woman who gets a lot of Likes, it is not.

a dating coach has described how this plays out for a very attractive woman on Tinder. So many men swipe right on her that she will never look at all of them, and the app has no interest in making her wade through the whole pile. In his view the apps look after the people who pay them, and part of that is putting paying men closer to the top of a woman's queue. His verdict on Platinum, from his own use, is that it is worth paying for.

Think of Priority Likes as making each Like count for a little more. That helps most when each Like was already worth something.

If you Like women carefully, and most of the women you Like are realistic for you, a Like that reaches her early has a real chance of turning into a match. Getting all of them seen sooner means more of those chances land with the women you actually picked.

It will not help the man who swipes right on nearly everyone. If each of his Likes has a small chance of coming back, getting the same Likes seen sooner leaves that chance small. He spends more money to hear the same answer earlier.

It also will not help a man whose free account gets almost no matches. A faster route to women who are going to say no is not an upgrade. Fix what they see when your card comes up first, and then think about Platinum.

coach is blunt about this with every paid feature. He calls them multipliers, and a multiplier needs something to work on. If your ordinary Likes already bring in some matches, being seen sooner can bring in more. If they bring in close to none, there is nothing for it to multiply yet.

Judge it by the women, not the totals. My advice is to test every paid feature yourself, and here the useful test is whether the women you most wanted start matching with you.

Before you upgrade, make a note of the kind of women who usually match with you. After a month on Platinum, look again. If more of your matches are women you were genuinely excited about, the feature is doing its job. If the list looks the same, go back to your old plan and spend the money on the photos and words that decide whether she Likes you back.

Keep your swiping steady during the test. If you start Liking far more women the week you upgrade, you will not know whether the change came from Priority Likes or from the extra volume. One change at a time is the only way to learn what a feature is worth to you.