Is There a Limit on How Many People You Can Like on Tinder?

Yes, on a free account. Tinder lists Unlimited Likes as a Tinder Plus feature. Its subscription page says Plus lets you send unlimited Likes every day. Gold and Platinum include everything in Plus, so they remove the cap as well. Tinder's pages do not say how many Likes a free account gets, only that the unlimited version comes with the paid tiers.

On a free account, your Likes are limited. Tinder does not publish the number, so be wary of any figure you read elsewhere. Limits like this change, and a number that was true for one man may not be true for you.

Tinder Plus removes the cap. Its subscription help page says Plus lets you send unlimited Likes each day. Tinder Gold and Tinder Platinum each include everything in Plus, so both come with unlimited Likes too. If you pay for any of the three, the daily limit is gone.

There is one situation where the question is not how many Likes you have but whether you have any.

If Tinder has hidden your profile because it has not found a valid photo of your face, you cannot use Likes at all. Super Likes, Boost and Super Boost stop working as well. The fix is not a subscription. It is a photo that clearly shows your face, so Tinder can put you back in front of people.

Most men who hit the free limit are not running out of women they want. They are running out of swipes they spent without thinking.

When the a dating program community put questions to a former Tinder programmer, one man asked whether it is better to swipe right on lots of people or to be choosy. The answer was short: "Be selective, 100%." If you only Like women you would genuinely be pleased to match with, the cap stops being the thing that decides your results.

Liking everyone feels like it should raise your odds. In practice it lowers the quality of what comes back.

a dating coach's advice is simple: if you do not want a woman, do not swipe on her. A man who skips the women he is not interested in tends to be read by the apps as selective, and coach has found that the apps may respond by showing him more attractive women. The man who Likes everyone sends the opposite signal.

It also creates a practical mess. Matches with women you felt lukewarm about sit beside the ones you actually care about, and you end up giving all of them the same tired attention. Ten conversations you want beat forty you have to push yourself to answer.

Unlimited Likes earn their price for one kind of man: the one who runs out while he is still being choosy. That usually means somebody in a big city, where there really are more women he would like than a free account allows.

If that is you, My approach to any paid feature applies. Try it for a month and keep score. Count your matches and your real conversations before you start, then count them again at the end. If both went up, keep it. If nothing moved, cancel it and look at what women see when your card comes up, because that is where your results come from.

Running out is not a crisis. It is a sign to stop swiping for the day and turn to the part of the app that actually produces dates.

Open the conversations you already have. Answer the women who wrote back, and send a fresh line to anyone you matched with but never messaged. A match you already have is worth far more than one more Like to a stranger, and most men sit on several they have not touched.

Then come back another day and swipe with a stricter eye. If you hit the limit often, that is information too. Either you live somewhere with a lot of women you genuinely like, which is the case for Plus, or you are swiping faster than you are looking, which no plan will fix.

Before you swipe right, answer two questions. Would I be glad if she Liked me back? Do I have something specific to say to her?

If the answer to both is yes, send the Like. If either answer is no, pass. That one habit makes the free cap mostly irrelevant. It also makes unlimited Likes safe to have if you do pay for them, because you will use them on the right women instead of on everyone.