Start with the dating apps, because women there have already said they are open to messages from strangers, and your matches are people who agreed to hear from you. Then add the places where she is posting, talking about a hobby or organizing something nearby. Use the same method in every one of them. Notice one real detail, say something short about it, and suggest meeting before the chat gets long.
Why the apps come first
On a dating app, nobody has to wonder whether it is rude to write to a stranger. That is the whole advantage, and it is a large one.
It comes with a cost. Every other man on the app is using the same advantage, so a lazy opener disappears among all the other lazy openers. a dating coach's advice on the apps is about effort per message: read what she gave you, find something odd or specific, and keep what you send short. A man who does that stands out on a crowded app.
If you only want one place to begin, begin there, and read this article for the places that work when the apps feel exhausting.
Her posts and videos
Women put a great deal on public display: short videos, photos of a trip, a post about a book. Each of those gives you a reason to write that a blank dating app screen does not.
The rule is the same one that works on an app. Use one concrete detail from what she posted, react to it in a sentence, and ask something she can answer in a few words. "That trail looks muddier than the photo admits. Was it worth it?" gives her an easy reply. "Hey beautiful" gives her nothing and puts you in a pile with every other man who typed it.
Do not send three comments in one evening on three different posts. One good line, sent once, reads as interest. A run of them reads as watching.
Groups built around something you actually like
A running club, a climbing gym group, a board game night, a language exchange. Any group that exists because people share an interest hands you a built-in topic and a built-in reason to be in the same room.
Join the ones you would honestly enjoy even if no woman ever spoke to you. Men who join a group purely to meet women tend to show it, and the women there notice. Men who show up because they like the activity get to know people at an ordinary speed. Some of those people are single women, and they now know what he is like when he is relaxed.
Most of these groups organize something in person, which is the useful part. A chat that starts online and continues at a Thursday meetup does not need a date to be invented around it.
Friends of people you already know
A good share of women you could meet online are one introduction away. Friends post photos of parties, trips and weddings, and the people tagged in them are visible to you.
You do not need to message a stranger from a friend's photo. You can ask the friend. Telling a friend you would like to meet more people, and that you would be glad to be invited to the next thing, is a normal sentence between normal people, and it works better than most men expect.
What to send first, wherever you are
Whichever place you pick, the first message has the same job. It shows you looked at something about her, it is about her and not about you, and it ends on something easy to answer.
Keep it to one or two sentences. Skip a paragraph about your job, your car, or your gym schedule. She has no reason to care about those yet, and a long first message from a stranger feels like homework.
If she answers, answer her back in the same register, then keep going for a few exchanges. Your aim is not to become pen pals. It is to find out whether she would want a coffee.
Get to the meeting
Men lose most of these chances by talking too long.
A conversation that runs for two weeks without a plan teaches both of you to enjoy the typing, and it gets harder to suggest meeting every day it goes on. Once the exchange has some warmth, name a specific, low-pressure plan: a coffee near where she lives, a walk, a drink on a night you are both free.
If she says yes, you have a date. If she says no, you have your answer in a day instead of a month. If she says maybe and then goes quiet, you were not going to get further by typing more.
Fix the part she sees first
Everything above sends her to your photos or your page before she answers. If those do not show a clear, recent picture of your face and a life that looks like a pleasant one to share, the best opener in the world loses.
A coach who reads your photos and your messages together can tell you which of the two is costing you replies, and that is usually quicker to fix than men fear. Online, you are meeting a person through a screen first, so the screen has to be doing its share of the work.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.