Comment on something you can see in her photos, or make a light guess about her, and keep the message to one or two sentences. An empty bio takes away the easiest thing to react to when you write to your matches, but her pictures still show a place, an activity, a pet or a friend. Pick one real detail, tease it gently, and ask a question she can answer in a few words.
Why this feels harder than it is
A bio gives you a ready-made topic. When it is empty, many men fall back on "hey" or "how's your day," which puts all the work on her.
You have a lot less to work with, but not nothing. a dating coach says he prefers commenting on something a woman wrote, because it feels more genuine than commenting on a picture. When nothing is written, he still reads the whole page for anything odd he can tease. The hunt is the same. You are just hunting in the photos.
Look at the setting first
The setting in a photo is safer than her face or her body, and it is easier to ask about.
A mountain view, a city street, a beach, a restaurant, a stadium. Each one is a place she chose to be, and a question about it is easy to answer. "You look like you are standing in front of the bridge everyone argues about. Team pro or team against?" works, because she can answer in a single word and add an opinion if she likes.
If the photo is cropped so tightly that there is no setting, look for the thing she is holding or wearing that shows a choice: a mug, a jersey, a hiking pack, a dog's leash.
Make a light guess
When the photos are thin, a playful guess does the job of a bio. You are not trying to be right. You are giving her something to correct.
"You look like the person who has strong opinions about the best brunch spot. Am I close?" A guess like that is about her, easy to answer, and invites a comeback whether she agrees or not. If she says you are wrong, you have a conversation.
Keep the guess flattering or neutral. "You look like you cancel plans" is a bad guess. "You look like the friend who picks the restaurant" is a good one.
Some openers to adapt
These are shapes, not scripts. Swap in what you actually see.
If she is outdoors in several photos: "You have been to a lot of scenic places. Which one was the biggest letdown?"
If there is a dog: "That dog has the face of someone who just lost an argument. What was it about?"
If she is with a group of friends: "Which one of your friends is responsible for the group chat?"
If there is a travel photo: "Was that trip planned by you, or did you just get dragged along?"
Each one is short, shows you looked at the page, and ends on a question she can answer in a sentence.
What to skip
Do not tell her she has no bio. "You did not write anything about yourself, so what do you like?" points out a gap she may not care about and makes her do the work.
Do not comment on her looks. She has heard it already, and it gives her nothing to respond to.
Do not send a paragraph about yourself to make up for the lack of information about her. A long message from a stranger who knows nothing about her reads as a copy-paste.
Skip "hey," "hi," and "how are you." They do not give her a reason to reply.
One try, then move on
A woman with no bio has told you little about how much effort she is putting into the app. Some are careful and simply private. Some barely open it.
So send one good opener, and do not chase. If she answers, keep it light and short, then suggest a specific, easy plan within a few exchanges. If she does not, another message will not fix it, and your time is better spent on the next match.
If you find that many of your openers go unanswered even when the page has plenty to work with, the cause is usually in your own photos or your first lines. A coach who reads your page and your messages can tell you which, and it is usually quicker to fix than men expect.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.