BLK is a dating app made for Black singles. Its Google Play listing says the mission is to create an exclusive community where you can find meaningful connections with people who share similar likes and interests. It is a swipe app more than a site: you slide through people, match when the interest is mutual, and chat in the app. The app is free to download.
How BLK works
You set up a free page and your connection preferences. BLK then gives you a personalized list of people to scroll through. You slide a page to the right to like it and to the left to pass.
If the interest is mutual you match, and you can chat in the app right away. If you have used any swipe app, the basic loop will feel familiar.
What makes it different: stickers
BLK has a feature most apps do not. You can add self-expression stickers to your page, and you can search and match with people based on shared stickers.
For a man this is useful in a quiet way. A sticker you share with a woman is a ready-made first topic. Instead of opening with a bare hello, you can mention what you both picked and ask her about it. A first message that points at something specific beats a generic line almost every time.
The daily list
Members get a daily personalized group of people to look through. That structure means you are not scrolling forever. Use it as a session: look through the group with some care, like the women you would genuinely like to meet, and then put the app down.
This suits a man who wants a steady routine rather than endless swiping.
Free, Premium and Elite
The app is free to download. Two paid tiers sit on top of it.
BLK Premium adds rewind, a monthly allowance of Super Likes, a monthly boost for your page, and no ads. Rewind lets you take back a pass you did not mean. A boost puts you in front of more people for a while.
BLK Elite includes the Premium benefits plus See Who's Liked You, which gives you instant matches with the people who already liked you.
Prices change, so check the store before you pay. The more useful question is whether a tier would change your results.
When paying is worth it
a dating coach has said that refusing to pay for dating apps on principle is a hindrance, and that paying is usually worth it when it is working and you have tested it. His rule is to test, count and adjust.
Apply that here. Use the free version for two weeks. Count how many people you liked, how many matched, how many replied and how many became plans. If your likes turn into matches, and the only thing holding you back is seeing who already liked you, Elite is a fair thing to try. If your likes bring nothing, a paid tier will not fix it. Your photos and your opener are the cause.
Photos and a first message
My teaching is that photos are the first thing a woman sees, and a weak first one wastes the rest. Use recent photos, taken in daylight, that look like you on an ordinary good day. Spread them across a few settings and outfits so she gets more than one answer about your life.
Then keep your first message specific. Mention something from her page, a sticker you both picked or a detail in her photos, and ask one easy question. Keep it light. Aim to move from the app to a plan while the conversation is still fun.
Joining the community the right way
The app describes itself as a community for Black singles. Join it as that, and treat the women there as individuals, not as a type. Say what you are looking for. Respect a pass, and do not argue with it.
A man who shows up with specific interest in the person in front of him, and a real plan for a first drink, will do better on any app. BLK is no exception.
Should you try it
If the audience matches the people you want to meet, and there are members near you, try it for two weeks. If the numbers are good, stay. If they are not, adjust your photos and your first message before you blame the app.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.