Tinder does not publish one monthly price, and it has no tier called Premium. Its paid plans are Tinder Plus, Tinder Gold and Tinder Platinum, and the price you are charged is the one the app shows you when you buy. Tinder's own terms say its pricing varies based on a number of factors, so a figure from a forum post or a friend is a guess about someone else's account, not a quote for yours.

There is no tier called Premium

Men type "Tinder Premium" to mean the paid side of the app in general. Tinder's help center lists no tier by that name. If you go looking for a plan called Premium, you will not find one.

What you will find is three plans stacked on top of each other. Each one includes everything in the one below it, so the real question is which extra feature is worth paying for, not which label sounds best.

Why your price is not his price

The terms are plain about this. Tinder describes itself as a global business whose pricing varies based on a number of factors. It also says it frequently offers promotional rates. Those rates can vary by region, length of subscription, bundle size, past purchases and account activity.

So two men looking at the same plan can see two different numbers. One of them may be seeing a promotional rate and the other the usual one. A price quoted in an old forum comment tells you very little, and Tinder's help center lists no fixed price per tier to check it against.

The only number that matters is the one on your own screen when you go to buy. Read it there, and close the screen if it is not worth it to you.

What each tier adds

Tinder Plus lifts the limits of the free app. You get unlimited daily Likes and unlimited Rewinds, which take back a swipe you did not mean. You also get Passport Mode, the ability to hide advertisements and the option to go incognito.

Tinder Gold includes everything in Plus and adds weekly Super Likes, a Boost each month, and the ability to see who Likes You before you decide. That last one is the feature most men are really paying for.

Tinder Platinum includes everything in Plus and Gold and adds Prioritized Likes. Tinder says this means your Likes and Super Likes are seen faster by a potential match.

What a month has to earn

Pricing questions go wrong because men ask what a month costs and stop there. The better question is what a month has to bring you for the cost to make sense.

a dating coach's rule on paying for dating apps is that most paid features are multipliers. A multiplier is great when your account already produces something. It is useless when it does not, because zero multiplied by anything is zero. His advice is to get at least some matches without paying first. If you do, a paid month is a fair test. If you get almost nothing, the money is better spent elsewhere.

He is just as direct about the opposite error. Plenty of men in the dating world refuse to pay for anything on principle and feel proud of it. His view is that they keep the principle and lose the results. The way out of both traps is a test with a number attached.

How to run the test

Before you pay, write down two weeks of honest numbers: how many matches you get, how many conversations turn into real exchanges, and how many dates come out of them. My example is a man going from one date a week to three and asking what that is worth.

Then buy the shortest plan that includes the feature you actually want, and keep the same record for the same stretch. If the numbers do not move, drop it. If they do, you have a reason to keep paying that is better than a feeling.

Fix the free parts first

A plan makes a working account faster. It does not make a weak one work.

The first photo is the one that decides whether she looks any further. coach points out that she is judging you on your worst photo, not your best one, so a single bad shot can undo several good ones. That is free to fix, and it will change more than a tier will.

Questions to ask before you tap buy

Three questions settle most of it. Which single feature am I paying for? Which tier is the cheapest one that includes it? And what will I count at the end to decide whether it worked?

If you cannot answer the first one in a sentence, you are paying for a feeling. A man who wants to see who Likes You is shopping for Gold. A man who wants Passport for a trip is shopping for Plus, or for Passport on its own. Naming the feature first stops the plan with the biggest label from doing the choosing for you.

The short answer

There is no monthly price to quote you, because Tinder does not list one and has no plan called Premium. Open the screen where the app offers you Plus, Gold or Platinum, read the price it shows you, and decide with your own numbers in front of you.