How Much Does the Boo Dating App Cost?

The basics cost nothing. Loving or passing on people and messaging your matches are free on Boo. The paid tier is called Boo Infinity, and Boo does not publish a price list for it. It says prices are shown in the Boo Infinity section of the app and that they vary by location, so the only place to see your real price for each plan length is inside the app itself.

Boo's own help page says the core of the app is free. You can send love to someone or pass on her, and you can message anyone you match with.

Two things are rationed. Free users see a limited number of daily souls, which is Boo's word for the people it shows you. And free users get a limited number of daily loves. Boo says running out resets after a day, or the cap can be lifted with Infinity.

For a man who is choosy, that is often enough. A few careful loves a day, spent on women whose pages gave you something to say, will do more than a pile of careless ones.

Boo says the features of Infinity vary by region. Depending on where you live, it may include unlimited loves, free direct messages, seeing who viewed you or loved you, and a few free Super Loves a week. It may also include hiding your profile, read receipts, a country filter and unlimited time travel.

That list is the reason there is no single price to quote. A man in one country may be buying a slightly different package from a man in another, at a different number. Judge Infinity on the list and the price the app shows you, and treat anything you read elsewhere, including here, as a guide to what to look for.

Boo shows the price in the Infinity section and says it varies by location. A figure on a blog or a forum was true for one person on one day, and it tells you little about what your screen will say.

So do the check yourself. Open the Infinity screen, look at every plan length on offer, and write down the price of each. Then divide each by the number of months it covers. A longer plan may look cheaper per month, and it only saves money if you would really have kept paying for that long.

Boo also says it occasionally runs promotional discounts. If you are on the fence, a discount is a reasonable moment to try one month. It is not a reason to commit to a long plan for an app you have not tested.

A subscription bought inside the app is paid for through the Apple App Store or Google Play. It is also cancelled there. Boo says it cannot cancel or refund those subscriptions directly, so do not wait for an email from Boo to end it.

A purchase made on the web is different. That one goes through Boo support.

Set a reminder the day you subscribe. The cheapest way to try a paid plan is to know, on day one, exactly where you will go to turn it off.

a dating coach's rule on every dating app is to test before you spend. Before anything else, check that the free version already gets you a few matches. If it does, try the paid tier for one month and compare the results. Keep it if your dates go up, and cancel it if they do not.

His reasoning is that many men refuse to pay for anything on principle, and that this holds them back. Apps are businesses, and they build the paid tier to keep paying members happy. He is just as firm that paying blindly is wrong.

On Boo, the honest signs that free is not enough are practical. You hit the daily love cap while there are still women you would like to send one to. Or you work through the day's souls and wish the set were bigger. Those are signs you are being limited by the app, not by your page.

If you are getting no matches at all on the free version, Infinity will not fix it. It shows you to nobody new. It only widens the supply. Fix your photos first, then what you wrote, then your first messages, and then decide.

Pick the shortest plan, even if it costs more per month. Before you pay, count what free gives you in a normal week: loves sent, matches, conversations that got past three messages, and dates set.

Then pay for the month and count the same four things. If the numbers barely move, you have your answer for the price of one month. If they clearly rise, a longer plan is a sensible next step.

Whatever the plan costs, the paid features only widen the funnel. What happens with each woman who comes through it is still decided by your photos and your first message.