Bumble does not show one fixed price for a SuperSwipe. Its help center says prices for Premium, Premium+, Boost and add-ons vary by tier, duration and pack size, and that bigger packs generally give better value. You see yours on the Pay plan tab: tap the profile icon in the bottom-left corner of the app and choose SuperSwipe. Boost and Premium already include a small weekly number of them, and Premium+ includes more.
Where the price shows
Tap the profile icon in the bottom-left corner of the app, stay on the Pay plan tab, and choose SuperSwipe. That screen shows what a pack costs for you.
Do not trust a price you read elsewhere. It belongs to someone else's account, in someone else's country, at some other moment.
Use the included ones first
Boost and Premium include a small allowance of SuperSwipes every week, and Premium+ includes more. These are free in the sense that you have already paid for the plan.
They also expire. Unused weekly SuperSwipes are lost and replaced on the weekday your subscription was first bought. So the sensible order is to spend what you have been given, then ask whether buying more is justified. A pack on top of a full, unused allowance is money wasted.
What a SuperSwipe actually is
A SuperSwipe lets a woman know you are especially interested before you match. She sees a clear sign that you went beyond a regular swipe.
That is all it does. It does not write her a message and it does not make your photos better. It is a flag on top of whatever she finds when she opens your page.
So the cost of a SuperSwipe is not only what you pay. It is also the attention you ask for from a woman who is about to judge you in seconds. Asking for it with a weak first photo is the most expensive way to use one.
Every one is final
Bumble says a SuperSwipe cannot be undone. Once you send it, it is spent, whether she likes you back or not.
This changes how you should think about the cost. A SuperSwipe on a woman you picked in a hurry is a purchase you cannot return. Treat each one the way you would treat a single dinner you are paying for, and send it only when you have looked properly.
Who deserves one
A good use is a woman with something concrete in common with you, visible on her page. She says she climbs and you climb. She is moving to your city and you know it well. She mentions a place you have actually been.
Those are the cases where "I am especially interested" is backed by something you can talk about once she matches. A SuperSwipe on a woman you know nothing about gets you a match with nothing to say.
Make the first message earn it
A SuperSwipe tells her you are interested. Your first message has to show why.
If you spent one on a woman, the least you owe her is a line that proves you read her page. Mention the place she said she wants to visit, or the dog in her third photo, and ask one thing about it. The signal and the message should say the same thing: you picked her on purpose.
Spread them out
Do not send all of your weekly SuperSwipes in one sitting. Spread them across the week, on the women you like most as they appear.
That way each one is a real decision, and you still have some in hand when a woman you truly want shows up late on a Sunday.
Packs and the price of impatience
Bumble sells SuperSwipes in packs, and larger packs generally cost less for each one. The saving is only real if you use the whole pack on women you actually want.
a dating coach's rule for anything bought on an app is to test it before you commit. Buy the smallest amount that lets you judge, send a few to women you truly like, and count how many turned into matches and then into real conversations. If they did, buy more. If they did not, the problem is somewhere else, and more SuperSwipes will not touch it.
After she matches
Open the conversation with one thing from her page and one easy question. The SuperSwipe got her attention. Your first line is what gets you a reply.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.