OkCupid does not publish a swipe count. The limit it describes is on how many Likes you can send in a day, and it does not give that number either. Separately, most of the Stacks in Discover have a small daily vote limit, and one of them has none.
Swipes are not what OkCupid counts
A swipe on OkCupid is a Like or a Pass. The help pages count Likes, not swipes. A free member has a daily limit on how many people he can Like, and the number is not stated.
That is worth knowing, because it changes what the limit means. Passing is not what runs you out. You can go through a large number of cards and pass on all of them without hitting the limit, though a day of Likes will.
If you see a precise swipe number on a forum, it is somebody's guess about a figure the company never states.
What happens when you hit it
OkCupid tells free members who reach the daily Like limit to come back the next day to keep Liking. It also tells you to send messages to the people you have already Liked.
That is the real instruction behind the limit. The app is telling you that Liking more people will not help until you have talked to the ones you have.
The paid side removes it. OkCupid Basic, which unlocked unlimited Likes, is no longer available to new buyers, so that route is closed.
Stacks have their own limit
Discover is organized into Stacks, and every Stack except Recommended has a daily limit on votes. Recommended is unlimited.
A vote in a Stack is a Like or a Pass on one of the people shown there. When you reach that Stack's limit, it stops. Switching to another Stack, or going back to Recommended, lets you keep going.
So a man who thinks he has run out of people may only have run out of one Stack. Check the others before you give up for the day.
Cupid's Picks work differently
The Cupid's Picks Stack refreshes daily, with people picked for you. There are no Like and Pass buttons in it. The only way to match with someone there is to send a SuperLike.
SuperLikes come from a weekly allowance, which is a separate thing from the daily Like limit.
Treat the Picks as a short, high quality list. Read each one properly, and spend a SuperLike only on a woman you would write to.
A Pass does not cost you permanently
Passing on someone does not count against you for good. You will not see her again for 30 days. After that she may come back, especially if you have run out of people to show you, and you can also reset your passes from the privacy settings.
This should relax the way you swipe. You can be selective without feeling that every Pass is final. A woman you were unsure about can reappear when your mood is better.
Spending the day well
coach, who teaches online dating, makes the point that online dating is a numbers game, but a winnable one, because most men push the wrong number. More swipes is the wrong number. The right ones are how many women Like you back, how many reply, and how many agree to meet.
A daily limit therefore works in your favor. It stops a man from spending a whole evening on the first step of the chain.
A plan that fits the limit looks like this. Go through Discover once, slowly, and Like only the women you would actually meet. Check the other Stacks if you have Likes left. Then spend the rest of your time writing to the women who Like you back, with a message about something she wrote.
When the limit is not your problem
Many men who ask this question are not limited by the number at all. They hit it by sending Likes to everyone, and then wonder why nobody writes back.
If you never reach the limit, do not pay to raise it. If you reach it every day and your Likes are rarely returned, the cause is the photos and the written answers. An unlimited allowance would only repeat the same result more often. Fix the photos first, then think about spending money.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.