On a free account, a limited number, and the app decides the number. Hinge says free members can send only a select number of likes per day, and Tinder and Bumble both sell unlimited likes as part of a paid tier. That means the free versions of all three have a daily cap, and the apps do not treat the exact figure as something to promise you.
What each app says
Hinge says free members can send only a select number of likes each day. Hinge+ and HingeX subscribers can send unlimited likes.
Tinder lists unlimited daily Likes as a feature of Tinder Plus. Since a paid tier sells it, a free Tinder member has a daily limit.
Bumble Boost includes unlimited likes. Free members have a daily like allowance too, and Bumble says your swipes refresh a day after you hit the limit.
None of the three prints one number that holds for every member. Treat any figure you see in a forum as a guess about one account on one day.
The extras that come on top
The daily like is only one of the things you can send. The apps sell stronger versions as well, and these run on a weekly clock instead of a daily one.
Hinge gives every member one free Rose a week. It does not accumulate, so a Rose you skip this week is gone next week. Bumble Boost and Premium+ members get SuperSwipes each week, with Premium+ getting more. Tinder Gold and Platinum subscribers get free weekly Super Likes, and those expire if you do not use them.
The same lesson applies to all three. A weekly extra you leave unspent is wasted, so spend it on someone you would be sorry to lose.
Why the limit helps a man who uses it well
Most men treat the cap as a nuisance. It is closer to a coach.
a dating coach's advice on swiping is to be selective and to stop firing right on everyone. A man who has a few dozen likes to spend has a reason to look at each woman for two seconds and ask whether he would write to her. A man with unlimited likes taps through the stack, collects a pile of matches he does not care about, and then writes to none of them.
So a limit does not cost you results. It makes you choose, and choosing is what turns likes into conversations.
How to spend a limited supply
Decide before you open the app how many conversations you can actually keep up with. If you can answer ten women a day, spending fifty likes is pointless.
Look at the first photo and the first line she wrote, and ask whether you can say one specific thing to her. If you can, like her. If you cannot, skip her.
Use the weekly extra on the one woman who stands out. A stronger signal on every second woman reads as indiscriminate, and it is worth little when it is common.
Then do the part the like cannot do for you. A like gets her to look at your page. What happens after depends on your photos and your first message.
When paying for unlimited likes is worth it
a dating coach's view is that men in the game community have a strong bias against paying for anything, and that the bias costs them results. He says paying for the premium tier of a dating app is probably worth it in most cases, as long as the price is not extreme. His argument is that apps are businesses and want to keep paying members happy.
You can accept that and still ask what you are buying. Unlimited likes only help a man who has more good options than the cap allows and who is clearing his messages. If you run out of likes by noon because you are tapping everyone, the problem is how you swipe. If you run out because you genuinely like many of the women shown, the cap is a real constraint and the paid tier removes it.
Check the number in your own app
The apps change their limits and the way they describe them. The reliable way to learn yours is to use the app until it tells you that you have reached the limit, then note what time that was and how many likes it took. That is the number that matters for you.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.