Most guarantees in this business are written to sound good and pay out never. So when you read that we promise your first date within a week, the fair question is what actually happens in the week where it does not.
Here is the whole answer, in the words it is written in. Your first date within a week, or we keep working. If there is no date on your calendar at the end of that week, nobody refunds you and closes the file. The work carries on, at no extra cost, until the date happens.
That is a different kind of promise from the one you are used to reading, and the difference is worth a minute of your time.
A refund ends it. Work does not
Think about what a money back guarantee actually gives you.
You paid to end up sitting across a table from a woman on a Thursday evening. The week goes nowhere, you get your money back, and now you are exactly where you started, minus the week. You have your money and no date. We have closed the file and moved on. The thing you were trying to fix is still sitting there.
The remedy that helps you is the one where nobody gets to walk away. If the first week does not produce a date, the second week is ours to cover, with the same team on the same apps, except now there is a week of real information about which women replied to you, which photo people are stopping on, and which openers went nowhere. The second week is usually better than the first for exactly that reason.
That is why the remedy is work rather than money. Money back is the outcome that suits us. Work is the outcome that suits you.
What counts as the date
A date means a real woman, at a real time, in a real place, and she has agreed to it.
It does not mean a phone number. It does not mean a woman who said "we should get a drink sometime" and never picked a night. It does not mean a match who is warm and interested and busy until the end of the month. None of those are a date, and none of them count.
The test is simple and it is not ours to bend. Is there something in your calendar with a name, a night, and an address on it.
What the promise does not cover
This is the part where most companies go quiet, so here it is plainly.
It is not a promise about matches. Nobody can guarantee you a number of matches or a number of likes, and anyone who does is selling you something they have no way to deliver.
It is not a promise about how the date goes. We can get a woman to agree to meet you on a Thursday. What happens between eight and ten that evening is yours.
It is not a promise of a quantity of dates. A running service is aimed at 2-3 dates each week once everything is working, but that is what the work is for, not what the guarantee covers. The guarantee covers one thing: the first one, inside a week.
Keeping those apart is not us being careful with the wording. A promise that covers everything covers nothing, because you can never tell whether it was kept.
Why a week
A week is short enough that you can check it.
A promise about the first month is easy to make and nearly impossible to hold anyone to, because by the time the month is up you are four weeks in and arguing about whether a coffee that got moved twice counts. A week is one weekend and the five days around it. You either have something in the calendar or you do not, and both of us know which by the end of it.
Short promises are the honest ones. They are also the uncomfortable ones to write down, which is why almost nobody does.
What has to be true on your side
Two things, and they are small.
The accounts have to actually be ours to run. If the apps are half handed over, or you are still swiping in the evening on top of the work being done, the week turns into two people driving the same car.
And you have to be willing to go. If a woman who fits what you said you wanted offers Thursday, and Thursday keeps becoming next Thursday, the calendar entry is not the thing standing in the way.
Neither of those is a trap. They are just the two ways a week gets used up without producing anything.
Read a guarantee as a statement about risk
Most men read a guarantee as a prediction and get annoyed when it turns out not to be one. It is not a prediction. It is a statement about who carries the cost when a week goes badly.
Without one, the bad week is yours. You paid, nothing happened, and the only thing on offer is a shrug about how these things take time. With this one, the bad week is ours. We spend a second week on the same money, which is a real cost to us and the reason the sentence is worth anything at all.
That is the whole service behind one line. Our team redoes your photos and your whole profile, runs your apps, answers the women worth answering, and carries all of it to a date on your calendar while you get on with your life. Length and price get settled between you and us before anything starts, and the sentence at the front of it is the same for everybody. Your first date within a week, or we keep working.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
More from the library6 related articles
- 01Why Answering Within the Hour Changes Everything on the Apps5m
- 02What a Woman From the Apps Expects You to Remember5m
- 03What a Managed Dating Apps Pipeline Actually Looks Like3m
- 04What Coach Supervised Actually Means on a Dating Apps Team5m
- 05Dating Apps for a Man Who Does Not Drink5m
- 06Daily Checklist3m