Low numbers are ordinary for men. Zero, after a week or two of real daily use, is a signal, and it nearly always comes from one of five things you can check in an evening. Work down the list in order, because the first two cost nothing and men usually skip them to go straight to blaming their face.

Zero is different from low

Get this straight before you change anything, because the two need different responses.

Low is the normal male experience of the apps. A handful of likes over a fortnight, most of them from women you would not have picked, is not a broken account. That is what the ratio does to almost everybody, and men who quit at that stage are quitting at average.

Zero is different. Nothing at all, after a week of daily selective liking, means something is stopping every woman who sees you. Something that consistent is mechanical rather than personal. Mechanical things get fixed.

Before you conclude anything, be honest about the word daily. Twenty likes on a Sunday night is not a test. Thirty to fifty chosen likes a day for a full week is the smallest honest test there is.

Check the settings that empty your pool

This is the boring one that solves a surprising number of dead accounts.

Open your preferences and look at four things. Your age range, which men set narrow and then wonder why nobody appears. Your distance, which in a smaller city can cut the available people down to almost nothing. Whether the account is actually live rather than paused or hidden. And whether you have stacked so many filters on top of each other that you are being shown to a pool the size of a small waiting room.

None of that is a reflection on you. It takes four minutes to check and it has saved men entire months.

The lead photo is doing the damage

When the settings are fine, this is the answer far more often than anything else on the page.

She decides in about a second and she decides on one image. If your first one is a group shot, she does not know which man she is looking at and will not work it out. If it is sunglasses, a cap pulled down, a distant shot on a hillside or a dim bar, she has not seen your face. A woman who has not seen your face has nothing to say yes to.

The fix is unglamorous. One clear shot of you, outdoors in daylight, alone in the frame, head large enough to read on a small screen, looking at or just past the lens. That single change moves more numbers than everything else in this article combined.

The rest of the photos

Once the first one is doing its job, the set has to say something.

Give each image a different job: your face, your full height standing up, you with other people, you doing something you actually do, and somewhere you actually go. Most dead sets fail because they are the same shot five times, the same shirt, the same room, the same expression.

The other common failure is a set with nothing in it. Five neutral images of a man in a neutral room tell her nothing to be curious about, and curiosity is what she is swiping on.

A profile with nothing to answer

Now the writing, and only now, because the writing is read second.

Blank boxes cost you. So do full ones that say nothing: loves to travel, fluent in sarcasm, ask me anything. Both read the same way, which is that there is no specific man in here.

She is not scoring the writing. She is looking for one sentence she could reply to. One concrete line about a real thing in your week beats three lines of general claims, and it is the difference between a woman who likes you and a woman who likes you and says something.

How you are swiping, and who you are liking

The last mechanical cause, and men resist this one.

If you like everybody, you get shown to a worse pool over time, and you will never know it happened. If you only like the small number of women who get the most attention on the app, you are entering the most crowded competition there is with an average page, every single day.

Slow down. Choose, read, and like fewer women a day with more thought. Where the app lets you attach a line to a like, use it: a short specific comment on one thing she put up asks her to answer rather than to judge, which is an easier thing to say yes to.

Before you decide you have been banned

Men reach for this one early and it is almost never the answer.

A genuine restriction usually announces itself: you cannot log in, or the app tells you something. Silence on a working account is not a ban, it is a page that is not landing. If you truly suspect it, the honest check is a friend looking for you in the same area rather than a forum post confirming your worst guess.

When you have worked the whole list and it is still quiet, stop patching. What ends a dead month is a rebuild: photos that show a real life, in a real order, with words written to be replied to. That is a different job from another evening of small edits.