You should. Send it, and send it within the day. On most apps the woman who connected with you is waiting to be written to, even when she liked you first. A man who holds out for her to start ends the week with a row of dead matches and nothing in his calendar.
You send it, and you send it soon
The window is short and it closes quietly. She liked your card on the bus, she remembers you for a few hours, and after that you are one of eleven names she cannot place.
Writing inside that window costs you nothing and doubles what you get back. There is no version of this where waiting two days makes you more interesting. She was not keeping score, and she was not waiting to see who cracked first.
The only real question is what you send, and that is a much easier problem than men treat it as.
Most women wait to be written to
This is the part men argue with, so it is worth saying plainly. Women do initiate. They just do it far less often than men, and less often than men believe they should.
The reasons are ordinary rather than mysterious. She has an inbox that fills on its own, so she has never needed the habit. She has been told since she was fifteen that writing first looks eager. And a woman who has had a few strange responses to a friendly opener stops sending them.
None of that is about you personally. It is the water everyone is swimming in, and arguing with it costs you dates. Assume the writing is your job and the format suddenly works.
Bumble is the exception, and only for a day
On Bumble the woman writes first in opposite-sex connections, which flips the question but does not remove it.
What actually happens there is that plenty of her openers are one word, because she was required to produce something and had nothing to work with. So your job on Bumble is not to write first. It is to make her first line easy to write, which means a card that hands her an obvious thing to comment on, and then to answer properly rather than with "hey, how are you".
And when she does not write at all, the connection expires. Extending it is fine. Treating it as a verdict is not.
What waiting actually costs you in matches
Put a number on it and the argument ends.
Take a man who gets a handful of new connections in a week. If he writes to all of them, some answer and one or two turn into plans. If he writes to none and waits, he gets whatever trickles in unprompted, which for most men is close to zero. Same face, same card, same week, wildly different month.
The men who complain that the apps do not work for them are very often in the second group without realising it. They are not short of interest. They are short of opening lines sent.
What the first line should say
One specific thing from her page, reacted to the way you would react out loud.
She wrote that she is learning to surf badly: ask how badly, or tell her where you tried it and failed. A photograph from a city you know: name the street. Something she said she has an opinion about: disagree with her, lightly.
Three rules cover the rest. Keep it under about two sentences. Ask something she can answer in one line. Do not lead with her looks, because every other man did and she has read it nine times today. That is the whole craft of it, and it takes about twenty seconds once you stop trying to be memorable.
When she writes first, take it seriously
A woman who writes first has already done the unusual thing, and men routinely waste it.
The common error is to be pleased and then be passive. She sent something warm, you answered with one word, and she decided you were not interested. The second error is to read it as a sure thing and skip straight past the conversation into a plan she never agreed to.
Treat it as what it is: real interest, and a head start. Answer properly, give her something back to work with, and ask her out sooner than you otherwise would, because she has already shown you where she stands.
Swiping less and writing more
Most men have the ratio backwards. They spend forty minutes going through the queue and four minutes writing, then wonder why nothing comes of it.
Turn it around. Be harder about who you like, so that everyone you connect with is somebody you would actually meet. Then spend the time you saved on the first line to each of them.
Ten deliberate messages a week, each written to one specific woman about one specific thing she said, beats a hundred likes and an empty inbox. The sending is the part of this you control, and it is the part almost nobody does properly.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.