Incognito is a Tinder setting that shows you only to the people you have already liked. Tinder calls it Go Incognito and lists it as a Tinder Plus feature, which Tinder Gold and Tinder Platinum include too. With it on, a woman only sees your card if you liked her first, and Tinder's subscription help page describes it as a way to hide yourself at any time.
Who can see you with it on
Normally Tinder shows you to a wide stream of women in your area, whether or not you ever noticed them. Incognito narrows that stream to one group: the women you liked.
So the order of events flips. On an ordinary account, a woman can come across you first and decide on you before you have seen her. With Incognito on, you always make the first choice. She only gets the chance to see you after you have picked her.
It is not the same as turning off Discovery
Men mix these two up, and they do very different jobs.
Turning off Discovery in Settings stops your account being shown to anyone new. It is the setting for stepping away from the app for a while.
Incognito keeps you on the app and choosing. You carry on swiping and liking as usual. The only change is who can see you: the women you said yes to, and nobody else.
So if you want a break, turn off Discovery. If you want to stay active but decide who gets to look at you, reach for Incognito.
Which plans include it
Tinder lists Go Incognito as a Tinder Plus feature. Gold and Platinum each carry every Plus feature, so both come with it as well.
That means you do not need the top tier for it. If Incognito is the main feature you want, Plus is the plan that covers it. Check your own subscription details in the app before you buy, since that is where Tinder shows what your plan includes.
Why it can improve your matches
The hidden benefit of Incognito is that every match becomes one you chose.
a dating coach puts a lot of weight on controlling your own fate on a dating app. Choosing who you match with, he says, rather than waiting for the algorithm to pick for you, is massive. Incognito is a strict version of that idea. No match can arrive from a woman you never looked at, because she was never shown your card.
That changes what your inbox looks like. Instead of a mix of women you are excited about and women you liked half asleep, you get only the ones you picked on purpose. You write better openers when you actually want the conversation, and the conversations tend to go further.
The trade you are making
Incognito costs you reach. A woman who would have liked you never gets the chance, because she has to wait for you to find her first.
On a busy account, that trade is easy. You were never going to answer everyone anyway. On a quiet account, it can hurt. When only a few women like you in a week, shutting out everyone you have not liked yet shrinks a small number further.
So look at your numbers before you switch it on. If you already get more matches than you can keep up with, Incognito trims the pile down to the ones you want. If you barely get any, fix your photos and your written lines first, and leave the reach alone.
When Incognito makes sense
A few situations suit it well.
Your job is public. You are a teacher, a doctor, a manager with a large team, or you simply do not want every coworker in town to see your face on a dating app. Incognito means only the women you liked can see you.
You want to be selective. When a dating program interviewed a former Tinder employee, being choosy about who you like was part of the advice. Incognito builds that into how the app treats you.
You are dating more than casually. If you are looking for something particular, you already know who fits. Incognito keeps your page away from everyone else.
How to use it well
Turning it on is only half the job. Your Likes now decide everything, so give each one a real look.
Tap into her page before you decide. Go through all her photos, read her few lines, and check that you could open with something about her in particular. If you could, like her and have the line ready. If you do not, keep swiping.
Then answer quickly when she likes you back. Every match you get on Incognito is one you asked for, and it makes no sense to let the ones you went after sit unanswered for three days.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.