Badoo Premium lets you see who likes you and gives the messages you send priority. It also adds a daily Crush, removes ads, lets you undo an accidental left swipe, gives you bonus credits when you buy Credits and removes the limit on filters. On the privacy side, you can browse privately, snooze without losing your matches, and hide from everyone except the people you have already matched with. Premium is sold in several plan lengths, or as Lifetime.

The full list

Here is everything Premium includes, in plain terms.

  • See who likes you.
  • Priority for the messages you send.
  • A daily Crush.
  • No ads.
  • Undo for an accidental left swipe.
  • Bonus credits whenever you buy Credits.
  • Unlimited filters.
  • Private browsing.
  • Snooze without losing your matches.
  • Hide from everyone except your existing matches.

The first two are the ones that change who you end up talking to. Most of the rest make the app more comfortable or more private.

Seeing who likes you

This is the headline feature, and for most men it is the reason to pay.

Without it, you usually find out a woman liked you only when you like her back and it turns into a match. With it, you can see the women who have already said yes and decide on each one yourself. Every heart you send from that list has a far better chance of becoming a match, because she has already shown interest in you.

That saves time, and time is the real cost of dating apps. You stop guessing and start choosing.

Priority for your messages

Premium gives the messages you send priority. Priority is about where your message stands. It does nothing for what the message says.

So treat it as a louder voice for your opener, not a substitute for a good one. a dating coach's first messages are short, specific and a little playful. He notices one thing about her, turns it into a line and sends it within about a minute. Priority on a flat "hey" is still a flat "hey."

The smaller extras

A daily Crush, no ads, Undo, bonus credits and unlimited filters are all useful. None of them is a strong reason to pay on its own.

Undo is worth a word. It saves you from a pass you regret, but a man who needs it every day is moving too fast. Unlimited filters matter if you know exactly who you want to see. The bonus credits only count if you already plan to buy Credits for things like chatting without a match.

The privacy tools

The three privacy tools each suit a different case.

Private browsing is for the times you would rather look around discreetly.

Snoozing lets you step back from the app without losing the matches you already have. That helps when you want a few weeks off but do not want to start again from nothing when you return.

Hiding from everyone except your existing matches suits a man who is talking to a few women he likes. The rest of the app stops seeing him while he finds out where those chats go.

Plan lengths

Premium comes in several lengths, from short to long, plus a Lifetime option. Prices change and vary, so check them in the app rather than trusting any figure you read online.

Start short. Buy the shortest plan you are comfortable with and see what it does for you before you commit to anything longer. Lifetime only makes sense once you know Badoo works well in your city.

When Premium is worth buying

coach is generally in favor of paying for dating apps. His reasoning is that an app exists to keep members and make money, so it looks after the members who pay it. He also points out that a little money often saves many hours of swiping, which is a good trade for most men with a job and a life.

But paid features multiply what you already have. If women rarely like you now, seeing who likes you shows you a short list, and priority on weak openers is still weak. Get your photos right first. My warning is that women judge you by your worst photo, so drop any that are merely all right.

If women do like you and you want to spend your time on the ones who already said yes, Premium earns its cost quickly. Take a short plan, then count. How many of those likes turned into conversations, and how many conversations turned into plans? Let your own numbers decide whether to renew.