Lifestyle tags are short details you add to your Tinder profile from the Edit Info screen, in the same place as your bio, height, languages and relationship goals. Tinder describes these info tags as a way to share things like your pets, your drinking habits, your zodiac sign and your love language, so the other person has less guessing to do. The options you see can vary depending on where you live.
Where to add them
Tap the profile icon, then tap the pencil icon or Edit Info. Scroll down and you will find Lifestyle, Interests and other tags sitting alongside your bio, height, languages and relationship goals. Pick the ones that apply to you.
Tinder notes that profile options vary by location. If a tag you have seen on someone else's page does not appear for you, that is probably why.
What they are for
The tags answer practical questions before she has to ask them. Does he have a dog? Does he drink? Is he the kind of man who knows his star sign?
That is useful, and it is also all they do. Tags do not make anyone attracted to you. a dating coach, going through men's pages, says he normally glosses over the basic categories and interests because they are not that important one way or another. Your photos do the attracting, and your prompts and bio give her a reason to write. The tags fill in the edges of the picture.
So treat them as supporting details. Get them right, but do not expect a clever combination of tags to rescue a weak set of photos.
Be honest about the ones that matter to her
A few tags work as quiet filters, and those are worth answering truthfully.
Drinking habits is the obvious one. If you do not drink, say so, and you will hear from women who are happy with that. If you are out most weekends, say that instead. A woman who is sober and a man whose social life happens in bars will find out about each other on the first date anyway. Better to find out before either of you has booked a table.
Pets are similar. A dog in your tags and a dog in one of your photos tells her something real about your week, and it tells a woman with a cat allergy something useful too.
The rule is simple. A tag that is true saves you a bad date. A tag chosen to look appealing only moves the disappointment to the evening itself.
The tags that cost more than they give
Some tags are far more likely to lose you a woman than to win her.
coach made this point about one man's page that listed his star sign, his political leaning and the word atheist. All three, he said, were much less likely to help than to hurt. If a woman takes astrology seriously, only a few signs will suit hers and many will not. Politics can rule out a large share of women, and the ones who agree with you are not going to feel attracted just because you vote the same way. A woman who is a little religious might not mind that you are not, but seeing it spelled out can be enough to put her off.
His broader rule explains why. A woman does not care what you have in common until she already likes you. Before that, shared details do not pull her in, but one that clashes can push her away.
If a tag like that genuinely matters to you, keep it, because then the filter is the point. If you would date her either way, leave it blank.
Use a tag as a conversation hook
Her tags are some of the easiest openers you will get, because she chose them. A love language is an invitation to tease. "Quality time? So you're the one who confiscates everyone's phone at dinner" gives her something playful to push back on.
Your own tags work the same way for her. A specific detail she can ask about is better than a blank space, and a lot better than a tag you would be embarrassed to explain.
Fill most of it, not every box
Tinder encourages fuller profiles, and a page with the basics filled in looks like a man who takes a little care. That does not mean every box needs an answer.
Fill in the tags that are true and that you would happily talk about, and skip the rest. A page with every possible field completed can read as trying too hard, and it buries the handful of details that actually say something about you.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.