Photo Insights are short descriptions of your interests, personality or lifestyle that Tinder generates by looking through your photo library, in the markets where it offers the feature. They are suggestions, nothing more. Tinder says nothing is added to your profile unless you choose to add it.
How the scan works
Tinder describes the process in three steps.
First, a scan on your own phone looks through your library and picks out candidate photos. Second, a select set of those photos is uploaded for a short time, and Tinder uses AI to turn them into suggestions and insights. Third, those uploaded photos are deleted, unless you decide to put one of them on your page.
The output is a line or two describing you. Think of something along the lines of a man who spends his weekends outdoors, or someone who is always around friends. The wording depends on what shows up again and again in your pictures.
What happens to what you do not use
The feature is opt-in at every stage that matters.
Tinder says nothing is added to your page unless you choose to add it. Insights you do not keep are deleted within 90 days. And the photos uploaded to generate them are deleted too, unless you add them yourself.
If you would rather the app never looked through your library at all, Tinder says you can opt out of camera roll scanning entirely. You can also change or remove camera roll access at any time in your phone's system settings, and delete individual insights from the Insights Hub.
What an insight is worth to her
Here is the problem with a label, however accurate. It is a claim, and women on the apps have read every claim there is.
"Loves the outdoors" sits on a huge number of pages. It tells her nothing she can picture. A photo of you halfway up a trail with a friend, squinting into the sun, tells her the same thing and proves it at the same time.
The same goes for personality words. Funny, adventurous, easygoing: nobody believes these because everyone says them. A specific line in your own voice does far more. One sentence about the terrible pool game you lose every Thursday says more about your sense of humour than any adjective an app can generate.
Use it as a mirror, not a caption
The most useful thing Photo Insights can do is show you what your library says about you.
If the scan decides your life is mostly the gym and your car, that is worth knowing. It means that is what your life looks like on camera, and it is probably what your dating photos look like too. A woman flicking through them will reach the same conclusion the software did, in about two seconds.
So read the insights as feedback. If they describe the man you are, good. If they describe a narrow slice of him, the fix is not to accept the label. It is to go and take photos of the rest of your life: the dinner with friends, the trip, the thing you are actually good at.
Suggested photos deserve the same scrutiny
The scan can also surface photos from your library as suggestions for your page. Treat them exactly as you would treat any photo you picked yourself.
Is your face clear, or are you one of six people she has to decode? Is it recent, or is it from a haircut and twenty pounds ago? Is it the original file, or a blurry copy that went through a chat app twice? Software can find a photo in which you appear. It cannot judge whether that photo makes a woman want to meet you.
A suggestion that passes those questions is welcome. One that does not stays in your library.
What still has to come from you
Photo Insights can speed up a blank page, but they cannot write the part that makes a woman reply.
Your photos have to show a life she can picture joining. Your bio has to sound like a person, with at least one line that gives her something easy to answer. Neither of those comes from a scan. Both come from you deciding what story your page tells and then showing it plainly.
Use the feature if it helps you notice what your pictures are saying. Then do the real work yourself, because the man she meets on the date should be the man she met on the app.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.