There are seven rules worth following, and they cover the whole path from your first photo to your first date. Fix your photos first. Be picky about who gets your likes. Open with something specific, move to a plan quickly, and plan the evening. Talk like a person once you arrive, and keep the apps in a small box in your week. None of them is complicated. Most men skip at least three.
Fix your photos before your words
Women decide on a photo in a second, then read the text only if that photo earned it. So the first hour you spend on your profile goes on the lead photo, not on a clever bio.
Prompts and bios hardly matter until the photos start getting some attention. Use recent frames a friend took, and cut anything that no longer looks like you.
Be picky about who gets your likes
Liking everyone feels efficient and works against you. a dating coach's view is that apps weigh how selective you are, so a man who likes every profile looks unselective, and the app shows him less. Hinge's own advice points the same way: send quality likes rather than a large number of them.
Like a woman because you would take her out. You will send fewer likes and spend your evenings on people you actually want to talk to.
Open with something only you would say
"Hey" and "how's your week" are the openers she has read all day. Pick one unusual detail from her profile and answer it in a line or two. a dating coach prefers commenting on a written answer over a photo, because it looks more genuine and less superficial, and he keeps messages short.
A tease or a guess beats a compliment. "You look like you have strong views on how a kitchen should be organized" gives her something to argue with. "You are beautiful" gives her nothing to say.
Move to a plan before the chat goes flat
Messaging is the means. The date is the point. When she writes real sentences and asks about you in return, propose a particular drink on a particular evening. Then get her number, which makes the details quick to sort out.
a dating coach's experience is that a short phone call before the date cuts flakes sharply, because she has already heard your voice and has more reason to show up. A video call also lets you both check that you look like your photos.
Plan the evening like you want it to go well
First dates go wrong on logistics more than on conversation. a dating coach's rules are practical. Choose a place near where you live, or near her if you cannot. Skip shows and formal dinners, where you are stuck for hours and cannot talk. Choose a spot where you sit next to her, not opposite her. Have a second spot close by in case you want to keep going.
Confirm the plan without sounding needy by holding back a detail. Settle the area and the time of day, then give the exact bar and time in a later message. That reads as organizing, not asking whether she is still coming. Meet in a public place, and greet her with a hug.
Talk like a person, not an interviewer
Job, hometown, school: that list is an interview, and she is supplying all the value. a dating coach says never to stack three boring questions in a row.
Give her something instead: a short story, an opinion, a tease. When she answers a question, add something of your own before you ask the next. Steer toward topics with some life in them, like trouble you got into as a teenager or the worst job you had, not the weather or what each of you does for a living.
Keep the apps in a small box
a dating coach caps himself at roughly thirty minutes a day, often in two short blocks, and handles the closest-to-a-date conversations first, then the women he most wants to meet, then new messages. When that is done, he stops. He adds that the apps tend to give diminishing returns if you hit them hard every single day.
Treat your own profile the same way. Change one thing at a time, count your likes, matches and dates for a week, and keep what works. The rules give you a plan. Your numbers tell you whether the plan is working.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.