Each Luxy tier builds on the one below it. PLUS is the entry tier, with extra daily recommendations, a look at who visited you, and Anonymous or Hide Mode. BLACK adds the tools for reaching women directly: BLACK Messages, Search by Location, Who Likes Me and advanced filters. PLATINUM has everything in BLACK and more. It adds priority visibility and a free Boosting each month. It also removes the cap on BLACK Messages and gives you many more daily recommendations.
PLUS: more to look at, and more privacy
PLUS is the smallest step up. Luxy lists three things in it:
- Extra daily recommendations.
- Seeing who visited you.
- Anonymous or Hide Mode.
The extra recommendations give you more women to consider each day. Seeing who visited you tells you which women opened your page, which is a mild sign of curiosity and nothing more. The privacy mode lets you browse more quietly.
If privacy is the main reason you want PLUS, check one thing before you buy. Luxy's privacy help pages describe Anonymous Visits and Hide My Profile as BLACK and PLATINUM settings. So open Settings, then Privacy, on your own plan and confirm what is actually switched on for you.
Luxy is also clear about what PLUS leaves out. Who Likes Me and the advanced messaging tools belong to BLACK. PLUS shows you more. It does not let you reach anyone new.
BLACK: reaching women before you match
BLACK is where the money starts changing what you can do, not just how much you can see. On top of PLUS it adds:
- BLACK Messages, for writing to a woman before you have matched.
- Search by Location, for browsing singles in another city.
- Who Likes Me.
- Advanced filters.
Two of these matter most. BLACK Messages let you choose who you reach instead of waiting for the app to put you in front of her. That control is usually the most valuable thing a paid tier can buy, especially if your writing is stronger than your photos. Who Likes Me shows you women who have already shown interest, and a like back to one of them is the easiest start to a conversation Luxy offers.
Search by Location is useful if you travel. The advanced filters help you spend your time on women who fit what you are looking for.
PLATINUM: visibility and volume
PLATINUM keeps everything in BLACK and adds four things:
- A free Boosting each month.
- Priority visibility.
- Unlimited BLACK Messages.
- Many more daily recommendations.
This is the tier for a man who wants the most reach with the least upkeep. Priority visibility and the monthly Boosting put you in front of more women without you having to remember to do anything. Unlimited BLACK Messages remove the daily cap on writing first.
Be honest about whether you will use that volume. Unlimited messages are only worth paying for if your messages get answers. If they do not, PLATINUM just lets you send more of them into silence.
Which tier fits the way you use the app
Pick by what you actually want the app to do for you.
- If you mostly want more choice each day and some privacy while you look, PLUS covers it.
- If you want to write to women first and see who already likes you, BLACK is built for that, and for most men it is the tier that changes results.
- If you want as much visibility as Luxy sells and plan to write to a lot of women, PLATINUM is the one.
Whichever you choose, use the first billing cycle as a trial run. Put your results side by side with what you were getting for free, and renew only if the gap is obvious.
What no tier changes
A tier decides how far you reach. It has no say in what a woman thinks when your page lands in front of her.
That is why paid features behave like a multiplier. Multiply a good result and you get a much better one. Multiply zero and you still have zero. A man whose photos and openers already get some answers for free can do very well on BLACK or PLATINUM. A man who gets no answers will simply be ignored by more women, faster.
So get the basics right first. Lead with a clear, well-lit photo of you alone. Build a set that looks like different days of a real life. Write a few lines about yourself that she could ask a question about. Open every conversation with something specific from her page. Then pay for reach.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.