Stop treating it as one thing you either endure or quit. Almost nobody hates all of it. Work out which specific part you dread, then either shrink that part to something you can stand, give it to somebody else, or route around it entirely. What does not work is forcing yourself through hours you resent and then turning up to an evening out already drained.
Work out which part you dread
Sit with it for a minute, because the answer changes what you should do next.
Some men hate the scrolling. The repetitive judging of strangers, thumb moving, nothing happening, forty minutes gone. It feels like sorting rather than dating, and it is.
Some men hate the typing. Not the writing itself but the outcome: careful lines into silence, exchanges that run for nine days and end nowhere, the sense of auditioning constantly.
Some men hate the people. The plans that dissolve, the enthusiastic yes on Tuesday and the nothing on Friday, the evening that was fine and then the silence.
And some men hate what it does to them. Checking a phone for validation, feeling a small lift at a notification, noticing that and disliking it.
Four different problems. One general feeling of hating it all, and four completely different fixes.
If it is the scrolling
Cap it and make it deliberate. Ten minutes, once a day, sitting down, not in bed and not in a queue.
Be much more selective inside those ten minutes. Most of the dread comes from volume, and most of the volume comes from a man liking everything in the hope that quantity solves it. It does not. It fills the week with people you did not want to meet and makes the whole thing feel like work.
Fewer, better, faster. If nobody in the feed today is somebody you would be pleased to sit across from, close it and go and do something else. There is no penalty for a quiet day.
If it is the typing
Shorten it, and make every exchange point at a date.
Set yourself one rule: within four or five exchanges, either a specific place and evening is on the table or you let it go. That single rule removes the thing men actually hate, which is the open ended correspondence with somebody who was never going to meet them.
It also improves the outcome. Long conversations build an idea of you that a real evening has to compete with, and the longer they run the more likely they quietly die. Ask earlier and you will lose some people who were never coming. That is a feature.
If it is the people who do not turn up
You cannot stop it entirely, and you can cut it down.
Confirm the day before, plainly. Keep the first meeting small enough that a cancellation costs you a coffee rather than an evening. Pick somewhere near your normal route, so a wasted trip is not also an hour on a train.
Then stop keeping score of the ones who vanish. Somebody who cancels was telling you where you stood, and finding that out before you sat down is the cheap version.
Cut it to one short session with a hard rule
If you only change one thing, change this. One session a day, capped, at a fixed time, with the rule about getting to a plan built into it.
Twenty minutes a day, most days, produces more than four hours on a Sunday and almost none of the resentment. The four hour version is where the burnout comes from, and the burnout is what eventually makes a man delete everything and feel worse.
Put it at a time that suits you rather than last thing at night. A man doing this at midnight is tired, judgmental, and about to write something he would not write at eleven in the morning.
Hand the part you hate to somebody else
The whole job splits neatly, and none of the halves need to be done by the same person.
What actually has to be you is the evening itself. Sitting across from somebody, being good company, deciding whether you want a second one. Everything upstream of that is admin: sorting the feed, writing the openers, keeping exchanges alive, working out a time that suits you both.
That admin can be done for you. A team can run the whole upstream half and hand you the confirmed plans, so the only part you ever touch is the part you did not object to. For a man who genuinely dreads the daily grind of it but still wants to be meeting people, that is the version that actually holds.
Or put the hours somewhere else entirely
Deleting them is a legitimate answer, as long as you replace the hours rather than just reclaiming them.
The replacement has to be somewhere you will see the same people repeatedly: a class, a team, a bar you become a regular at, a hobby with a room attached. Repetition does the work that a feed was doing badly.
Be honest about the arithmetic, though. That route is slower to start and better once it is running. If you delete everything and change nothing else about your week, you have not solved the problem, you have only stopped being reminded of it.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.