Men stall on this for a plain reason. Almost every word used to describe it is an adjective. Full service. End to end. Handled for you. None of that tells you what happens on a Wednesday, and a man about to spend real money wants the list rather than the mood.
So here is the list, written the boring way. These are the pieces of work that stop being yours, the two that nobody thinks to ask about, and the parts that stay yours no matter what.
Your photographs get rebuilt, not filtered
This is first because nothing after it works without it. A profile with weak photos gets almost no traffic, so writing better prompts on top of the same pictures wastes a week.
You send ordinary selfies. Ten or fifteen of them, different light, nothing staged, no camera hired and no afternoon lost to a shoot. A full set gets built from those: several outfits, several settings, several expressions, all of them recognizably you. Every image gets looked at by a person before it goes near an app, and the ones that look slightly wrong get thrown out rather than shipped. You look through the finished set once and say what you want changed.
Your profile gets rewritten around them
Then the page itself. The photos go into a deliberate order, because the order is the sequence of questions she asks while she taps: what he looks like, then what his life looks like, then who is around him. The prompts get answered in sentences a person would say out loud instead of lines that sound written. The bio stops listing adjectives about you. Height, job, what you are on there for, all the small fields that read like admin and quietly decide whether she swipes.
That is the one item on the list with an end. Everything below it runs daily.
The apps get operated every day
Our team works every app you want to be on, and that includes the selective ones such as Raya, The League, Luxy or Inner Circle, run on the accounts you already hold.
Daily is the word carrying that sentence. An account nobody has opened since Sunday produces close to nothing by Thursday, which is the most common reason a man's own apps go flat during a busy month. Here it does not stop, because running it is somebody's job that day rather than something to get to later.
Interest gets read against your terms before anyone replies
This is the piece men underrate. Most of what arrives is not for you, and answering all of it is how the whole thing turns into a second job.
So you say up front who you are interested in. Her age, how far you would really drive on a weeknight, how she spends a normal week, what she is on there for, and the two or three things you will not bend on. Everything gets held against that before a single message is written. What comes out is a shorter list than the raw numbers allow, which feels like a downgrade for about a day and then stops feeling like one.
The messages get written and carried
Real messages to the women who fit, written in your register, picking up something she put on her own page. Nothing automated, because an automated opener is obvious to the woman reading it.
Then the slow part, which is the actual work: answering at the speed a normal person answers, with something in it worth answering, across several conversations at once, for as long as each one takes.
An evening gets proposed and pinned down
An exchange only counts for anything once it is a specific evening at a specific place. Somebody watches for the window where suggesting a drink is natural and uses it, then handles the day, the time, and a bar near her.
Men running their own apps skip this step more than any other, usually by waiting for a quieter week that never arrives.
The two nobody asks about
First, it keeps getting adjusted. The early run tells you things nobody could have guessed in advance: which photo is doing the work, which opening line gets answered, which age range replies and which one never does. The profile and the targeting move against what is actually producing dates.
Second, it keeps running. This is not a setup handed back for you to maintain. A setup looks good for about a month. The second item is why the apps still look alive in week nine, during a stretch where work got hard and you never once opened them. And when your location or your schedule changes, the operation changes with it instead of going quiet for the fortnight you are away.
What stays yours
Your accounts stay yours. Your standards stay yours and you can change them any week. The evening itself is entirely down to you, which is the only part you wanted to be doing in the first place.
The skill stays out of it too. Nobody is teaching you to write a better opening line, because nobody is asking you to write one. If you want that as well, coaching calls are the add-on that exists to teach you to do it yourself, and plenty of men take both.
The single promise attached to it
Your first date within a week, or we keep working. Not your money back, and not a promised number of matches or likes, because nobody can honestly promise those. After that the target is 2-3 dates each week.
If the list is what you were missing
Read it again and mark the lines you are genuinely doing well already. If most of them are marked, you do not need this and you should carry on.
If the honest answer is that four or five of them have not happened in months, you were never short on effort. The work is just not getting done.
See if you qualify and we will go through your week line by line, or read what the Online Dating Concierge covers first.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
More from the library6 related articles
- 01Why Handing Over Your Dating Apps Is Easier to Reverse Than You Think5m
- 02How to Hand Over Your Dating Apps Without Losing the Conversations You Care About5m
- 03Learn the Apps or Hand Them Over: How to Decide5m
- 04Why You Would Hand Over the Apps and Still Learn to Meet Women in Person5m
- 05What Your Dating Apps Look Like Six Months After You Stop Touching Them5m
- 06What Two Hours a Day on the Apps Was Really Buying You5m