If you bought Boo Infinity inside the app, you cancel it in your App Store or Google Play subscription settings, not inside Boo. Boo says it cannot cancel subscriptions or issue refunds itself, so the store is the place to stop one. If you paid on the web through Stripe instead, contact Boo through Send Feedback in Settings or by emailing hello@boo.world.
Where to cancel, depending on how you paid
Start by working out where the money went, because that decides who can stop it.
If you tapped subscribe inside the Boo app on an iPhone, Apple is billing you. Open the subscriptions section of your App Store account and cancel Boo Infinity there. If you did the same on an Android phone, Google is billing you, and the subscription sits in your Google Play settings.
If you signed up on Boo's website and paid by card through Stripe, neither store has anything to do with it. That one goes to Boo directly. Use Send Feedback in the app's Settings, or email hello@boo.world, and say plainly that you want Boo Infinity cancelled.
Refunds follow the same line. Boo says it cannot issue a refund on a subscription bought in the app, so a refund request for an in-app purchase is a question for Apple or Google.
Removing the app is not cancelling
Plenty of men delete Boo from their phone and assume the charge goes with it. Do not rely on that. The subscription belongs to your store account, not to the app sitting on your home screen, so cancel it in the store even if Boo is already gone from your phone.
When you are done, look at the subscription page again and check that Boo Infinity shows as cancelled. It takes ten seconds and saves you finding the charge on next month's statement.
Count what it bought you first
Before you cancel, spend a minute on whether Infinity was working. That tells you whether the problem was the subscription or something no subscription can fix.
a dating coach's view on paid features in general is that most of them are multipliers. They make whatever you already get bigger. If free Boo was bringing you a few requests and a couple of real conversations a week, a paid tier can turn that into more. If free Boo was bringing you almost nothing, paying multiplies almost nothing, and the result still looks like nothing.
So compare the months. How many conversations did you start on the free version, and how many on Infinity? How many of those turned into a phone number or a date? If the paid months clearly beat the free ones, Infinity was earning its keep and cancelling will cost you something. If the numbers barely moved, you were paying for more of the same.
What goes when you go back to free
Cancelling the subscription is not the same as deleting your account. You keep using Boo, just on the free version.
The extras Boo ties to Infinity go with it. Teleport, which lets you set your location anywhere in the world, is part of Infinity. So is moving yourself into the Spirit area on purpose. Depending on your country, Infinity may also cover direct messages, which free users pay for with coins.
If you used any of those every week, plan around losing them. A man who teleported to a city he is about to move to, for example, should get those conversations onto his phone before he cancels.
Move the good conversations forward
Whatever you decide, the conversations you already have are worth more than any feature. Before you cancel, go through the chats that are going somewhere. Suggest the drink. Ask for her number. Get the day and the place settled.
My experience is that a plan made on a quick phone call or video call flakes far less than one made only by text. So if a conversation on Boo is warm, the best use of the time before you cancel is turning it into a call and a date, not squeezing in a few more likes.
When cancelling is the right call
Some reasons to cancel are good ones. You met someone on Boo and want to see where it goes. You have not opened the app in a month. You tested Infinity properly and the count above says it made no real difference.
Other reasons deserve a second look. If you are cancelling because Boo "does not work," the subscription is rarely the reason. Before you blame the paid tier, check the two things it cannot change: your first photo and what you wrote. Those decide what every extra bit of visibility is worth. Improve those, give it a few weeks on the free version, and if the free results pick up, Infinity may be worth testing again later.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.