Cancel your Plenty of Fish subscription in the same place you paid for it. That means your iPhone's Settings under your Apple ID and Subscriptions, the Google Play app under Payments and subscriptions, or POF.com on a computer under Manage Account and Account Type. Turn renewal off at least 24 hours before the membership expires, because deleting the app or your account does not cancel it.
Cancelling on an iPhone
If you bought the upgrade in the app on an iPhone, the subscription sits with your Apple ID.
- Open Settings on your iPhone.
- Tap your Apple ID, the name at the top.
- Tap Subscriptions.
- Choose Plenty of Fish and cancel it.
Afterwards, open Subscriptions again and check that it now shows when the membership ends rather than when it renews.
Cancelling on Android
If you bought it through Google Play, cancel it there.
- Open the Google Play app.
- Go to Payments and subscriptions.
- Find Plenty of Fish and cancel it.
As on an iPhone, look again once you are done, and make sure the subscription no longer shows a renewal coming.
Cancelling on POF.com
If you paid on the website, cancel on the website, from a computer.
- Sign in to POF.com.
- Go to Manage Account.
- Open Account Type.
- Cancel your membership.
If you cannot find Account Type, check that you are on a computer rather than your phone. These steps are for the desktop version of the site.
Not sure where you paid? Look at the receipt from the first charge. It came from Apple, from Google or from POF, and that tells you which of the three places to go.
The 24-hour cutoff
Turn renewal off at least 24 hours before your membership expires. Leave it closer than that and you risk paying for a term you did not want.
The easy protection is a calendar reminder two or three days before the renewal date. Then the decision is yours to make, rather than something that happens by default. If the renewal falls while you are away or busy, cancel before you go.
There is no reason to wait for the last day, either. After you cancel, you keep your access for the rest of the cycle you already paid for, so cancelling early costs you nothing.
Deleting the app does not cancel anything
Deleting the POF app from your phone does not cancel your subscription. Neither does deleting your account. The billing carries on until you turn it off where you paid.
This catches men who quit in a bad mood. They delete the app, feel finished with it, and then find the charge again the next month. If you are leaving, cancel first and delete second.
It helps to treat the two as separate decisions. Turning off renewal deals with the money. Whether you keep using the free version, take a break or delete the account is a question about you and the app, and you can answer it afterwards.
If you have more than one account
A POF subscription is linked to one account, and it does not move to another. So if you have ever opened a second account, check which one the membership is actually on.
This is how men end up paying for an account they no longer use. They start a new account, upgrade it, and forget the old membership is still set to renew. Cancel the renewal on every account you are not using, each one in the place you paid for it.
Whether the upgrade is earning its keep
Before you cancel, ask what the upgrade was actually doing for you.
Paid features on the dating apps work like multipliers. If you were getting some dates on the free version, an upgrade can turn a little into more, and that can be well worth paying for. If you were getting nothing, multiplying nothing still gives you nothing, and the money was never going to fix it.
Picture two men on the same upgrade. One has a clear daylight photo up front and was already meeting a woman now and then for free. Paying brings him more conversations and more dates, so he should keep it. The other leads with a dim mirror selfie and gets a reply or two a month either way. He should cancel and spend an afternoon on his photos.
So judge it by dates, not by likes. Put the effort into the things no upgrade can change: a clear main photo, a bio that sounds like you, and first lines she actually wants to answer. Once those work on the free version, an upgrade has something real to multiply, and that is the time to try paying again.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.