How Much Is a Plenty of Fish Subscription?

The price depends on the tier you pick and the length you sign up for, and the app shows the exact amount before you pay. We are not printing a number here, because Plenty of Fish changes its prices and a stale figure would mislead you. What you can learn ahead of time is how the billing works, which is where men get caught.

Plenty of Fish sells three paid tiers: POF Plus, POF Premium and POF Prestige. The help center says you no longer need tokens to get the extra features. You pay for a tier, and the features come with it.

Plus covers the basics, including unlimited likes, a first look at members, more room for photos and no ads. Premium adds a view of everyone who likes you, and read receipts. Prestige adds unlimited first contacts, priority likes and messages. POF's own help article says Prestige is available only to some members in the US on iOS, so you may not see it at all.

Each tier comes in several lengths, from as short as a week up to several months. The app charges you for the whole length up front, then shows the monthly breakdown so you can see what you save by committing to longer.

That discount is a trap for a man who has not tested the app yet. A longer plan looks cheaper per month, but you pay for all of it on day one. If the first week shows you the paid tier changes nothing for you, you have spent the larger amount to learn it.

Start with the shortest length available. Upgrade to a longer one only after the short one has paid for itself in actual conversations.

The subscription renews automatically. To stop it, you turn off the subscription status, and the help center says to do that at least 24 hours before your current membership expires.

Two things catch men here. Deleting your account does not cancel the subscription, and neither does deleting the app. You have to turn off the status in the store you paid through. The easy habit is to cancel the renewal on the day you buy, then keep using the membership until it runs out.

POF warns that your card statement may show extra fees or taxes that do not appear at checkout, and says it cannot display every possible cost in advance. So the checkout screen and the charge can differ.

Check the statement after the first payment, and keep the receipt. If the amount surprises you, you want to know in week one and not at renewal.

If you start on POF Plus and move to Premium or Prestige, you pay the full price of the new tier. POF refunds the unused part of Plus automatically. On Google Play, you are charged only the pro-rated difference instead.

The refund can take several days to show up, so a charge that looks doubled for a few days is not necessarily a mistake. Wait for it before you contact anyone.

The fair way to think about price is to ask what it buys. A paid tier does not make women like you. It changes how many women you can reach and how much you can see about who already likes you.

My view on paid dating products is that paying is often reasonable if your time is worth something and the thing you pay for is not absurdly expensive. His stronger point is that you should measure, change one thing and measure again, not pay and hope. A subscription is worth it when you are already getting likes and replies on the free account, and the paid features remove a limit that is actually holding you back.

It is a waste when nothing is coming in. A man with weak photos and a thin page does not get better results from unlimited likes. He gets more women looking at the same weak page.

Give the free account a couple of weeks and write down your results: likes sent, likes back, conversations started, dates planned. Then buy the shortest length of the tier that fits your habit, and turn off renewal that day.

At the end of that period, look at the numbers again. If they rose, a longer membership may pay off. If they did not, you spent a small amount to find out the money belongs somewhere else, such as better photos.