It depends on two choices: which tier you buy and how long the plan runs. Match sells packages in lengths such as one, three, six and twelve months, and the higher the tier, the more features it adds. The exact total appears on the payment screen before you buy, so read it there. Any number in an article goes stale, and offers vary by location.
Two choices decide the price
Every Match package is a tier and a length. The tier decides what you get. The length decides how long you are committed.
Higher tiers add features as they rise. A longer plan costs more up front and less per month. Both are real trade-offs, and the second one is where most men get caught.
Per month is not what you pay today
Match's pricing page shows a monthly or weekly cost so you can compare plans. That figure is a comparison, not a charge.
The plan is billed in full when you buy it. A twelve-month plan that looks cheap per month is a large payment on the day you sign up, and you are paying for months in which you may not use the site at all.
Think in total cost. Ask what you would pay if you used it for the whole period and what you would lose if you stopped after four weeks.
Where to see the real total
Before you complete the purchase, the total shows in the Review Your Subscription section of the payment screen. That is the figure to trust. It includes the plan you picked, and it is the one place the price is stated for your account.
Packages and offers can differ by location. A friend in another city may see a different price for the same plan, so do not compare notes and assume you will pay the same.
Auto-renewal and no pausing
Two rules matter more than the price itself. Once a package is active, Match has no subscription pause. And every package auto-renews until you turn auto-renewal off.
Set a reminder as soon as you pay. Turn off auto-renewal right away if you only want one term. The plan keeps running until it ends, so turning renewal off early costs you nothing, and forgetting it can cost you another full term.
What you get for free
You can use Match without paying. Free members can chat with every match and rate a limited number of profiles a day. That is a real way to use the site, and it should be your first test.
Paid tiers add things such as seeing who likes you, unlimited likes and advanced filters. Those are conveniences, and they are worth money only if the basics are already working.
Match also sometimes emails free-trial offers to free accounts. If you take one, cancel before the trial ends to avoid a charge, and put the end date in your calendar the day you start.
Test before you pay
a dating coach's rule for any paid feature is that it multiplies what you already have. If you get some matches and some conversations for nothing, paying shows you to more people. If you get nothing for free, paying mostly shows that same nothing to more people.
So spend the first two weeks on the free version. Put up a clear photo of your face, fill in your page, use your daily ratings on women you would actually want to meet, and write to anyone who matches. Count how many matches become conversations and how many conversations become plans.
If those numbers are decent and you want more of them, a short plan is a fair experiment. If they are near zero, the fix is your photos and your first message, and a longer subscription will not repair either.
Pick the shortest plan that answers the question
A short plan costs more per month, but it is the cheapest way to find out whether paid features move your numbers. Long plans suit men who have already seen results and want to keep them.
When you try a paid tier, set a clear test. Choose what you want to learn, such as whether seeing who likes you saves you time. Run it for the whole term, check the numbers at the end, and let the plan lapse if the answer is no.
What to check on the payment screen
Read four things before you pay. The tier you are buying, the length of the plan, the full total and the renewal terms. If any of the four is different from what you expected, stop and go back.
Then keep a note of when the plan ends. Most of the money men lose on subscriptions goes to the renewal they forgot, not the one they chose.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.