Bumble points you to the app for its prices. Tap the profile icon in the bottom-left corner and make sure you are on the Pay plan tab, which should be the first one that opens. From there, choose Premium+, Premium, Boost, Spotlight or SuperSwipe to see what each costs and what it includes. Look before you pay, because the right tier depends on where your swiping and messages are falling short.
How to find them in the app
The pricing lives on one page. Open the app, tap the icon in the bottom-left corner, and check that the Pay plan tab is selected. It is normally the first tab you land on.
The page lists Premium+, Premium and Boost, which are subscriptions, and Spotlight and SuperSwipe, which you can buy as packs. Tap any of them to see the price and the details. The packs come in different sizes, and Bumble says the cost changes with the package size.
The same page is where Bumble says you will always find the latest pricing and any active promotion. It is also where your remaining SuperSwipes and Spotlights are shown.
Why there is no single price
Bumble says the cost varies by subscription tier, by how long the plan runs, and by pack size. So "how much is Premium" has several answers, depending on the length you pick.
Prices can also change over time. That is why the app is the only place worth checking. A figure quoted on a forum or in an old article may simply be out of date.
It also means comparing tiers by price alone misses the point. The cheapest option on the page is the right one if it fixes your actual problem. The most expensive one is a waste if it does not.
Longer plans and bigger packs
Bumble says that generally, the bigger the pack or the longer the plan, the better the value.
Value only counts if you use what you paid for. A long plan bought in a burst of motivation and ignored after the second week is the most expensive way to use Bumble. Plans also renew automatically unless you cancel at least 24 hours before the renewal date, so a plan you have stopped using keeps costing you until you act.
Start with the shortest plan that answers your question. You can always go longer once you know it helps.
Match the tier to the step that is failing
Each tier fixes a different thing, so decide what is actually wrong first.
Boost suits a man whose likes keep coming back and who wants more ways to be seen. It adds a weekly allowance of SuperSwipes and Spotlights, extra time on matches, rematching with expired ones, and Backtrack for a left swipe you regret. Bumble's paid features page also lists unlimited likes under Boost. Its People tab page ties unlimited likes to Premium, though, so check the Pay plan page before you pay for them.
Premium includes everything in Boost, plus the Liked You queue, advanced filters, Incognito Mode and Travel Mode. The Liked You queue is the real time-saver, because you spend your attention on women who have already said yes.
Travel Mode is the other Premium feature worth pricing on its own terms. It lets you change your location on the app, virtually rather than by GPS, which Bumble suggests for when you are planning a trip or are new to town. If you will be in a city for a long weekend, starting conversations there before you land gives you a real chance of a date on the trip, rather than a match you never meet.
Premium+ includes everything in Premium, plus photo insights that show which of your photos people love most. It also moves your likes along faster, puts you higher in people's feeds, and adds a weekly allowance of Notes.
If women are not liking you back at all, none of the tiers fixes the cause. That is a question about your photos and your written answers, and it is free to work on.
What to check before you pay
Three quick checks will save you money.
First, how many of the women you like match back? If very few do, spend an afternoon on your photos before you spend anything else. Second, when you match, does the chat actually start and go somewhere? If it tends to die after a line or two, a bigger queue will not help. Third, when a chat goes well, are you suggesting a plan within a few exchanges? If not, start there.
Write the three answers down before you open the Pay plan page. It is much easier to pick the right tier when you already know which step is failing. It is also much harder to talk yourself into the biggest plan on the screen.
If all three are in decent shape, a paid tier buys more of something that already works. The Pay plan page is where you choose which one.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.