Nobody outside the apps can give you a true average, and the apps do not publish one. What you can say honestly is that most men get far fewer likes than they expect, a small group gets a large share, and your own count depends mostly on your photos and how you use the app. The number worth tracking is not the likes. It is how many of them become a conversation and then a date.
Why there is no honest average
To count likes per man, you would need every account over a stretch of time and a clear rule for what counts. Does a man who signed up, looked for a day and left belong in the average? What about a man who never added a photo?
Only the companies hold that data. When a forum post gives a precise figure, ask where it came from. If the answer is a screenshot or a friend, it is one man's week, not a measurement.
Why most men feel it is low
a dating coach says that on dating apps a small share of men attract a very large share of women's attention. A good page can reach dozens of women a day, so the men who are good at this have their results multiplied, and the average man watches from the other side.
He also says the average man's page earns the average result, which is not much. A boring, ordinary page does not get noticed, and the women who see it swipe past out of boredom, not dislike.
What one man's nine years of records showed
a dating coach went through a Reddit post from a man who closed a nine-year-old Tinder account after finding someone. He had tracked everything. He swiped right on about two thirds of the women he saw and matched with only a small share, which commenters worked out at around two and a half percent.
coach called those numbers better than average for men. They are also a useful reminder. A man who liked a large number of women got a small percentage back, and still got results through steady effort, under half an hour a day, over a long time. A low percentage does not mean you are failing. It means you are looking at the top of a funnel.
What moves your number
- Your lead photo. A clear, well-lit shot of your face does more than any other change. a dating coach's first fix for a man with no response is his photos.
- Being selective. The apps rate you partly on how selective you are, and coach says a man who likes everybody can be read as less attractive. Like women you would honestly take out.
- Opening the app. coach says that on a day he logs in and spends half an hour, he gets some matches, and on a day he does nothing he might get none. An account left alone is shown to fewer women.
- One photo that makes her curious. His most commented photo is an odd one with a caption, and it gets women writing to him.
Count the right thing
Likes are the top of a chain. Below them come matches, replies, numbers, and dates. A man with many likes and no dates has a problem further down, and a man with few likes and several dates is doing better than he feels.
Use the app steadily for two weeks. Write down how many women you liked, how many liked you back, how many replied, and how many agreed to meet. The first number that falls near zero is where to work.
What to expect further down
a dating coach gives a rough guide for the later steps. Of the women who are actively messaging you back, he says you should get at least a third of them onto a date. Half would be very good, and would take strong text game. One in five is not great, though it is not hopeless.
Those figures are his own rule of thumb, not a published statistic, and they only apply once a woman is replying. They do show where the effort goes. Most men put all their worry into the number of likes, and the biggest gains are usually in getting a replying woman to say yes to a plan.
What to do with your count
If almost nobody likes you back, change the photos. If women like you and then go quiet, change your first message. If they reply and the chat dies, suggest a plan sooner. Change one thing a week, so you can tell what helped.
If you have tried all three and still get nothing, a second set of eyes on the photos and first lines finds the weak link faster than guessing.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.