Nobody outside the apps can give you an honest percentage, and the apps do not publish one. Any figure you see on a forum is a guess dressed up as a fact. What is safe to say is what a dating coach says after twenty years of teaching men online dating. The average man's page gets the average result, which is very few matches. A small number of men do well, and many struggle.
Why there is no real number
To count the men who got no likes, you would need every account, every week, and a clear definition of what counts. Does a man who signed up, looked for two days and left count? What about a man who never added a photo?
Only the apps can see that data, and they do not hand it out. So when a post says a precise share of men get nothing, ask where it came from. If the answer is a screenshot or a friend, you are reading an opinion.
What a dating coach does say
a dating coach is blunt about the average. In his words, the average man on Tinder is not getting matches, and a boring, ordinary page earns the ordinary result, which is none.
He also says the picture is lopsided. Online dating has become one of the easiest ways to meet a lot of good women in your own area, and tons of men are getting success. But as with meeting women in person, a few men do very well and a lot of men struggle badly.
That is a description of how it feels from the inside, not a statistic. It does tell you something useful: if you are getting nothing, you are in a very large group, and the group is not stuck for a mysterious reason.
Why so many men end up with nothing
a dating coach explains it with multiplication. Your result is a chain of numbers: how many women see you, how many like you back, how many reply, how many say yes to a plan. If any one number in that chain is zero, the whole result is zero.
A man with strong photos who never asks anyone out has a zero at the end. A man who writes brilliant messages but whose lead photo gets passed over has a zero at the start. The total looks the same from the outside, which is nothing, so each man blames the whole thing.
Simple causes that produce zero
A few causes show up again and again.
- Weak or dim photos, so women never stop on him.
- A page with nothing specific in it, so there is nothing to like.
- Not opening the app. a dating coach says that on a day he logs in and spends half an hour, he gets some matches, and on a day he does nothing he might get none. An account that sits unused gets shown to fewer women.
- Liking almost everyone, which makes the app read him as less selective.
- Being on an app that is thin or full of fake profiles in his area.
Notice that none of these says the man is unattractive. Every one of them can be fixed.
How to find your own number
A national percentage tells you nothing about your account. Your own counts do.
Use the app steadily for two weeks. Write down how many women you liked, how many liked you back, how many replied and how many agreed to meet. The first number that comes out near zero is where your problem sits.
If almost nobody likes you back, start with your lead photo and the first thing on your page. If women like you back and then go quiet, look at your first message. If they reply and the chat dies, you are not proposing a plan soon enough.
What to do this week
Replace your lead photo with a clear, well-lit shot of your face. Cut any photo you doubt. Add one line that is specific to you. Then use the app for twenty minutes a day for two weeks and count again.
Men who tried a few things and still got nothing are the ones who usually need a second pair of eyes. A coach can read your photos and your first messages and say which one is the zero in your chain.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.