A Boost on Hinge lasts one hour, and a Superboost lasts 24 hours. For that window Hinge puts you in front of more potential matches than it normally would. When the time is up, the extra visibility ends and you go back to being seen the ordinary way.

One hour or a full day

The two products do the same job over very different stretches of time.

A Boost is short and concentrated. For sixty minutes more women see you, and the likes it brings tend to arrive while you are still holding your phone. It suits a man who knows exactly which evening he will be on the app.

A Superboost spreads the same idea across a whole day. People open dating apps at every hour: on the train in the morning, at lunch, in bed at night. A day-long window catches women who were never going to be on the app during your one chosen hour.

So the choice is less about which one is stronger and more about your own day. If you can give the app one focused hour, the Boost fits. If your evenings are unpredictable and you would rather catch people whenever they show up, the Superboost fits better.

Be around for the whole window

Neither one does much if you start it and walk away.

a dating coach's advice on Boosts is to pair them with an hour you would otherwise waste. His example is a long, dull conference call where you only need to be present, never to speak. Run the Boost then, stay on the app, and answer whatever comes in. Small, steady sessions like that, he says, beat one huge burst of effort followed by weeks of nothing.

The reason is simple. A woman who likes you during your Boost is on the app right then. If you answer while she is still there, the conversation starts warm. If you answer two days later, she has been talking to other men in the meantime.

For a Superboost you cannot sit on the app for a day. Check in at the times you normally would, and answer each like the same day it arrives.

Timing: after a break beats back to back

The best time to run a Boost is after you have been away from the app for a while.

My experience with his own accounts and his clients' is that a Boost does very well when you have not been shown to many people lately. Run one Boost after another in quick succession and each one returns less. The app has fewer fresh, active people left to show you, so the second hour reaches a thinner crowd than the first.

In practice that means spacing them out. A Boost once in a while, on an evening you are free, earns more than three in a row on a slow Sunday.

What extra time on screen can and cannot do

A Boost changes how many women see you. It has no say in what they decide when they do.

coach describes most paid features as multipliers. If your page normally earns a handful of likes, an hour of extra visibility will earn you more of them. If your page normally earns almost none, the Boost shows that same page to a bigger crowd of women who pass on it, and a longer Superboost just does that for longer.

So before you buy either one, look at your first photo. Can she see your face clearly, in good light, with nobody else in the frame? Then look at your written answers. Would any of them make a stranger want to reply? Those two things decide what the extra attention is worth.

Turn the likes into real conversations

The likes a Boost brings are the easiest openings you will get on the app, and men waste them constantly by matching and then saying nothing.

Answer each one with an actual message. If she commented on something, reply to her comment directly and add one small detail about yourself. If she sent a plain like, pick one thing from her page and react to it.

Then keep the conversation short and moving. My approach is to be a little playful and share a few real details so she feels she knows you. He also mentions going out early, so that suggesting a place and time later feels natural. He usually gets from the first message to a phone number in a handful of messages.

How to tell whether it was worth it

Count. Before your next Boost, note how many likes you get on an ordinary evening. After the Boost, compare the hour against that number. Then follow those likes through. How many turned into matches, how many into conversations, and how many into dates?

If the hour clearly beat an ordinary evening, the Boost works for you, and the job now is timing it well. If it barely moved, more women saw you and moved on, which tells you the page needs work before the visibility does.