OkCupid's algorithm starts with basic criteria like age, location, gender and orientation, then looks at who in that pool is also looking for someone like you. After that, it compares your answers to its match questions with hers. The Match % reflects what you each want and how you both answered the same questions, so a higher number means the two of you are more aligned.

The three steps behind the number

It helps to picture the score being built in layers.

First, OkCupid narrows the whole site down using the basics: age, location, gender and orientation. A woman who falls outside what you are looking for on those basics drops out here.

Second, it checks who in that narrower pool is also looking for you. Interest has to run both ways. Your settings matter, and so do hers.

Third, it compares your answers to the match questions. Where you both answered the same question, OkCupid looks at how your answers line up with what each of you wants. The percentage you see is the result of that comparison.

What a high Match % actually means

A high number means your answers and your wants line up with hers. You probably agree on a lot of the things the questions ask about, and what each of you wants fits how the other one answered.

That is useful. a dating coach has used OkCupid a lot, and he rates its statistical matching as genuinely good. He has also found that the women he meets there tend to be smart and interesting to talk to.

A high number is a head start on a good conversation. It gives you shared ground before either of you writes a word.

What the number can't tell you

The percentage measures agreement on the questions you both answered. It doesn't measure attraction, and it can't tell you whether the two of you will have chemistry over a drink.

That is why coach treats photos and words as separate jobs on any dating app. The photos decide whether she notices you. The words, what you wrote about yourself and what you send her, decide how she reads your personality. On longer-form sites like OkCupid, he finds the written part carries more weight than it does on the quick-swipe apps.

A 95% woman you feel nothing for is still someone you feel nothing for. A 72% woman you are drawn to might be a great date. Use the number as one input among several, not as a verdict.

A middling number can also hide a good match for another reason. The comparison rests on the questions you have both answered, so two people who answered mostly different questions simply have less to compare. If a woman in the middle of the range catches your eye, read her page and look at where you actually disagree. Often the disagreements are about things you don't care about, and the things you do care about line up fine.

Your answers set the score

The Match % can only be as good as what you put in. If you answer questions the way you think women want you to, the score starts pairing you with women who would suit a man you are not.

Answer honestly, even when an answer might cost you points with some women. My own online results jumped when he stopped trying to be acceptable to everyone and got more opinionated. He went from blending in to standing out, and by his account his matches went up several times over. A few strong, true answers do the same thing on OkCupid. They push the women who would clash with you down the list and pull the women who would enjoy you up.

Use the percentage to choose, then write well

The practical use of Match % is sorting. When you have limited time, start with the women who score high and who you also find attractive. That combination gives you the best odds and the most to talk about.

Then look at the questions where you agree, and pick one that says something about how she lives. A shared answer about travel, food, or how she spends a Sunday is a far better opening than "hey" or a compliment on her looks.

Keep that first message short and a little playful. My approach is to get attention first and give her a sense of who you are. He also brings up the idea of meeting early, so that asking for her number a few messages later feels natural rather than sudden.

Don't chase the number

Some men get fixated on raising their percentages, answering question after question and messaging only the women at the very top. That turns a helpful sorting tool into a distraction.

The number exists to point you toward women you are likely to get along with. What gets you on dates is still the same as anywhere else: good photos, something real written about yourself, and first messages that make her want to answer.