No. TechCrunch reports that Facebook Dating runs on a free model, with no paywall standing between you and your matches, unlike competing dating apps that sell premium features. It is also not a separate download. It is a feature inside the main Facebook app, so there is nothing to buy and nothing to subscribe to.

What "free" covers

Facebook Dating lives inside the Facebook app on Android and iPhone. You do not install a second app, and you do not sign up for a plan.

Dating is only available in the Facebook app for Android and iPhone, not on a computer. If you use Facebook on a laptop, you will need your phone to reach Dating at all.

That is the whole cost structure. Many other dating apps keep their basic version free and sell a paid tier on top, such as Tinder Gold or Hinge+. Facebook Dating has no tier like that for you to compare.

What you do need to use it

You pay nothing, but you do have to qualify. Facebook says you need a Facebook account in good standing that is at least 30 days old, and you must be at least 18.

The account-age rule catches men who open a fresh Facebook account just to try Dating. If your account is only a few days old, Dating may not appear for you yet, and no payment will change that.

An account in good standing means you have not broken Facebook's rules. A man who has been warned or restricted may find Dating limited or missing, and money does not solve that either.

Where your real cost is

If the app costs nothing, the thing you spend is attention. Every evening you open Dating and read through suggestions is an evening you did not spend on something else.

That cost is worth managing. a dating coach's rule for every dating app is to treat it as a test. Give Facebook Dating two weeks and write down four numbers: women you liked, conversations that started, numbers you got and dates you set.

If the count is decent, keep going. If it is poor after two honest weeks, the free price tag is not a reason to stay. Free apps can still waste your time.

Free does not mean easy

Free removes the price. It does not remove the other men writing to the same women, so standing out still takes care.

Write your first message about something specific in her pictures or answers. Keep it to two or three sentences and end on a question she can answer easily. A bare "hey" is the usual way men waste a free like.

When a conversation has some warmth after a few messages, take it off the app. a dating coach's rule is to get a number in a handful of messages and to have a short call before you meet. It lowers the flake rate and gets you to the date.

Where spending money can help

Dating costs nothing, but that does not mean you should never spend anywhere. a dating coach's view is that refusing to spend on principle costs men results, and spending blindly is also a mistake. Test each thing, and drop it if it does not change your numbers.

If you have decided to spend, spend where the effect is largest: a decent set of pictures of you that look like you on a good day, taken in daylight by someone else. That helps you on every dating app, free or paid.

Do not pay for a promise. A paid tier on another dating app should earn its place with your own results, not with a feature list.

Check your own settings

A thin list of suggestions on a free app is often your own doing. If you turned on strong preferences, Facebook shows you fewer and tighter suggestions. Set your distance to somewhere you would actually travel for a drink, and keep strong preferences for real dealbreakers.

Free dating is only worth having if enough real women see you. A few minutes in settings will usually do more than any upgrade.

The short version

Facebook Dating costs nothing. It is a feature inside the Facebook app on Android and iPhone, with no premium tier that sits in front of your matches. You need an account in good standing that is at least 30 days old and you must be 18 or older. Your real cost is time, so test it for two weeks and keep or drop it on your own numbers.