They can, and starting on an app does not by itself make a relationship weaker or stronger. We have no honest figure for how many last, and any number you read without a named source deserves doubt. What the app does is introduce you, through the swiping and the matches. Whether the relationship lasts depends on who you chose, what you said you wanted, and how you behaved once you met.
Plenty of relationships start there
a dating coach says it is amazing how many relationships and marriages now begin online. His point is that almost every man and woman will spend some of their dating life on these apps, and a man who ignores them is being inefficient.
That is a statement about where people meet, not about how long they stay together. It tells you the apps are a normal way to find someone. It does not say they produce better or worse results than meeting at a party or through a friend.
The app only introduces you
a dating coach says the apps do not care how many relationships or marriages they create. They care how much money they bring in, now and later.
That is not a complaint. It is a clue to who is responsible. No app is built to make couples last, so the job of choosing well and building something real is yours. The app puts a woman in front of you. Everything after that is you.
What you say you want
If you write your page like a man looking for a quick hookup, you will meet women looking for the same. If you write it like a man who wants something steady, you will attract more women who want that.
This is our view, and it is plain logic. A page is a filter. It sorts the women who like what you say from the women who do not. So say what you want in ordinary words, and let the ones who do not want it pass.
Know what you want before you choose
a dating coach says the first step toward finding the woman you are looking for is to stop and think what that is. He notes that many men never do. They see someone attractive and go after her.
Spend ten minutes on it. What do you want your weekends to look like? What do you need her to share with you? What would be a dealbreaker? A man who has answered those before the first message makes better choices on the first date than a man who is simply glad to be chosen.
Do not go hunting for the one
a dating coach makes a point that surprises men. He says one of the worst ways to find a serious relationship is to go out seeking one.
His reasons are practical. A man who needs one woman to fix his life comes across as needy, and neediness is unattractive. A man who comes across as too focused on a girlfriend can seem pushy. The men a dating coach knows who meet the woman they want are usually dating actively, with options, when they meet her.
His advice is to work on being attractive to women in general, then date women who might be the one until you find the one who is. That is not a reason to avoid serious women. It is a reason to avoid sounding desperate.
Meet sooner than feels natural
A long chat on an app is a poor guide to what a woman is like. Texts show you how she writes. They do not show you how she laughs, how she treats a waiter or whether you want to sit across from her for two hours.
Move from the app toward a plan within a handful of messages, then a number, then a date. A man who chats for three weeks is building a pen pal. The sooner you see her in person, the sooner you learn whether any of it is real, and the less chance you have to build a story around someone you have never met.
What helps it last once you have started
Be the man your page says you are. If your photos are old or your answers are borrowed, the first date is a disappointment and the second does not happen. Use recent photos and plain words.
Say what you mean early. If you want a steady relationship, you can say so in a sentence, without pressure, after you have spent some time with her.
And keep looking at the woman in front of you. The app is the introduction. A relationship that started on one is built the same way as any other, with time, attention and honesty. If you are not sure whether your photos and first messages are doing their job, a coach who reads them can tell you what to change.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.