Yes. The blue paper airplane on the Match page sends someone a direct message before you have matched. Free users pay for it with coins, and Boo Infinity may include free direct messages depending on your country. She can read it without coins or a subscription, and if she does not accept your request, you can still send her a second direct message.

How it works

On the Match page, tap the blue paper airplane and write your message. It reaches her as a request, which she can accept or leave. If you are on the free version, sending it costs coins. If you have Boo Infinity, direct messages may be included, depending on the country you are in.

She does not need coins or a subscription to read it. Every woman you send one to can open it. Whether she answers is up to her, and that part depends entirely on what you wrote.

Why it is worth having

Most dating apps make you wait until both of you have shown interest. That leaves you at the mercy of the algorithm, which decides who sees you and in what order.

a dating coach rates the ability to write to anyone you want as one of the most worthwhile things you can pay for on a dating site. In his words, it lets you control your own fate. You choose who to talk to, instead of waiting for the algorithm to choose for you. His example is age filters. A woman might set her range a few years below your age and never see you, even though the two of you would get along fine if you met. A direct message gets you in front of her anyway.

Timing helps too. Boo tags a user as Active Now when she has been on the app in the last 30 minutes. Send a message to a woman who is online and you might hear back in minutes. Send the same message to someone who has not opened Boo in a week and it just sits there. When you are choosing who to spend coins on, the women who are active are the better bet.

The catch: you are chasing first

A direct message says you picked her before she picked you. That is fine, but it changes the tone of the conversation.

coach makes the same point about super likes on other apps. Showing a lot of interest before she has said anything can put her on a pedestal and leave you more work to do once you are talking. So a message before matching has to be light. The interest is already shown by the fact that you sent it. The words themselves should be relaxed, specific and easy to answer. A long, earnest paragraph about how beautiful she is does the opposite.

What to write

Choose one detail she put on her page and answer it with some personality. Where a photo was taken. A line she wrote. Her personality type, if Boo shows it as compatible with yours.

Two examples of the shape. "Is that the Amalfi coast in your third photo, or a very convincing Italian restaurant?" Or: "You said you'd pick a bookshop over a bar. Bold. Defend it."

Keep it to one or two lines. coach also recommends having a format you can reuse rather than inventing every opener from scratch: a way of turning one detail into one line that works for anyone. It saves time and keeps your quality steady, which matters more when each message costs coins. A format is not a pasted line, though. The detail you react to should be different every time, or the message reads like something you sent to fifty women.

The second message

If she does not accept your request, Boo still lets you send a second direct message. Use it carefully.

Do not send "Did you see my message?" or "No reply?" She saw it. A second message only helps if it gives her a fresh, easier reason to answer. Pick a different detail from her page and make it even lighter than the first.

If that one goes unanswered too, let it go. There are other women on the Match page, and your coins do more for you with them than with a third try at someone who has already decided.

When a heart is enough

You do not need a direct message for everyone. For most women, the blue heart is the right tool. It shows interest, costs nothing extra, and lets her decide in her own time.

Save the paper airplane for the women you genuinely want to talk to and have something specific to say to. Ten good direct messages will do more for you than fifty generic ones, and they will cost you a fifth of the coins.