Because the conversation has almost nothing to hold onto. You have no voice, no face and no shared room, and your messages go to a woman who is probably chatting with other men at the same moment. And nobody told you what the texts are supposed to accomplish. Fix that last one first, because it makes the other three easier to live with, and it is why so many matches fade out.
Text carries only the words
Across a table, she hears your tone, sees you grin and watches you tease. On a phone she gets a sentence. A joke that works in person lands flat in print, and a short reply from her could mean she is busy, bored, or typing from a bus.
You cannot tell which, so you guess, and most men guess the worst. The cure is small. Write the way you talk. Make a joke obviously a joke. And read a short reply as news about her afternoon, not a verdict on you.
It also helps to remember that she has the same problem. She cannot hear your tone either, so a plain, friendly line that sounds like a person does more than a clever one that could be read three ways.
Nobody told you what the conversation is for
a dating coach describes the most common failure. A man messages a woman for days, then weeks. He never gets her number, never makes plans, and eventually her account goes quiet. Every text felt fine, and the whole thing went nowhere.
His fix is a destination. He aims to get a woman from the app to her number in four to seven texts, and he decides what the last text will be before he sends the first. Without a destination each message is small talk, and small talk is hard because there is no way to tell whether you are getting it right.
With one, every text has a test. Does this line make a drink on Thursday more likely, or does it only fill space? A man who asks that question writes shorter texts and gets to the point sooner.
She is answering other men too
a dating coach points out that women on the apps ignore far more men than they answer, and that the ones who do answer are usually talking to several people. The longer your conversation runs, the more time another man has to take her out and impress her.
He is blunt about what follows: that date will matter more than whatever you wrote online. So a slow, careful, clever conversation is not the safe option. It is a way of losing to the man who suggested a drink on Thursday.
Silence has no explanation
Online there is no face-to-face "no", and a dating coach counts that as one of the apps' real advantages. The other side is that you also rarely get a clear yes. A woman can drift away without a word, and a drift is harder to take than a refusal because you are left guessing what went wrong.
Most of the time, nothing went wrong that you could have fixed. She got busy, or met someone, or lost interest in the app. The useful response is one light message at most, then your attention on the women who are answering.
You end up doing all the work
a dating coach lists another familiar frustration: she sends one-word or noncommittal answers, and you keep producing the questions. It feels like pulling the whole conversation uphill by yourself.
A run of questions is part of the cause. She answers each one and has nothing to react to. Give her something to push against instead: a small opinion, a tease, a guess about her. "You look like the woman who orders the strange thing on the menu" is easy to correct, and correcting it is a reply.
Three changes that help this week
Decide the ending before you send the first text. For example: drinks this week, then her number.
Bring up meeting early and lightly, in the second or third text, as a joke or an "if". a dating coach says a date that arrives out of nowhere is a common reason a good chat ends in silence. She has to feel comfortable and feel that plans are already half-made before you ask.
When she agrees to a plan, ask for her number and stop texting about nothing. A conversation that keeps going after the point has been reached gets duller, and each extra day gives another man a chance.
When it still feels hard
That is normal at the start. Texting is a skill, and most men get no practice at it with a goal in mind. Treat each conversation as a short experiment: what did you try, and what did she do?
A quick call, or a real conversation across a table, is easier than text for most men, which is the reason the whole point of texting is to get there. Women who say yes to a drink are asking to see the man behind the words. Give them that sooner, and the hard part gets shorter.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.