Most first dates from dating apps fall flat for plain reasons. The plan was vague, the place was far from both of you, the time window was short, and the evening turned into a round of questions with no spark in it. Every one of those is a choice the man made. They are not proof that the apps produce bad dates, and fixing them changes how your matches respond.
The plan was never really a plan
"We should grab a drink sometime" is a wish. A woman agrees to it politely and never hears from you again, or you both drift into a week of small talk that goes nowhere.
A plan has a day, a place and a rough time. a dating coach's habit is to move from the first message to a plan in about four to seven messages, and to book the date two to four days out. That is far enough to be real and close enough that the interest has not cooled. A match is a lead, and the woman is still scrolling past other men every night you wait.
The place made the evening harder
Men pick the most impressive restaurant they can think of, thirty minutes away, and arrive in separate cars. Then the evening has nowhere to go when it goes well.
My rule is to hold the first date near your own place, ideally a bar within walking distance. You know the room, you know the seating, and the evening can move to a second spot nearby if it is working. If you cannot get close to your place, go near hers. The middle of nowhere is the worst choice, because neither of you can stretch the night without a drive.
The window was too short
Time of day and time available both matter. My example is a date at eight thirty in the evening against one at eight thirty in the morning. The evening wins, because bars and evening plans carry a different mood than a breakfast place does.
Then there is the window. A woman who has five or six hours free can let a good date run. A woman who has an hour has already planned her exit. If she says she only has an hour, coach suggests moving it to a day when she has more time, and says women sometimes clear their evening right then.
The date turned into an interview
A man who is nervous asks question after question. Where are you from, what do you do, what do you like to do for fun. The woman answers each one in a sentence and starts looking at the menu.
Answer before you ask. Give a short answer about your own week, then ask about hers. "I make the same three meals because I hate washing pans. What do you cook when you have time?" sounds like two people talking. A string of questions sounds like a form.
Nobody flirted
This is the one coach calls the biggest error men make across every setting. The evening stays friendly and platonic. She came to a date, which means she expects it to be man to woman, and a friendly chat feels like a different event.
You do not need lines. Tease her lightly about something she said. Sit beside her instead of across a table, which is why a bar with booths or a couch works. Greet her with a hug. A date in a loud show or a long set dinner makes this harder, since you cannot talk or move freely while it is happening.
She met a different man than the photos
A woman arrives expecting the man in your lead photo. If your photos are five years old, or all taken on one good night, the first minute of the date is spent adjusting.
My point about photos works in both directions. A woman usually looks more like her least flattering photo than her best one, and she assumes the same about you. Use a set that looks like you on an ordinary day, and the first minute stops costing you.
What to change first
Pick the two that fit your last date and fix only those. If the plan was vague, name a day, a place and a time. If the place was far, choose a bar on your own street. If the evening felt stiff, answer one of her questions with a short story before you ask the next.
Then count. Run two weeks and write down how many matches became plans, how many plans turned into dates, and how many dates led to a second one. coach calls online dating a numbers game, and the numbers tell you which step is broken. If dates keep dying and you cannot tell why, a coach who has watched hundreds of them can usually spot the cause in one conversation.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.