Because Hinge changed the gesture. Its help page says double-tapping a message no longer sends a quick heart. To reply to one particular message, you press and hold it instead. So the tap you used to rely on for a quick reaction is gone, and the press is there for writing an actual answer.
What press and hold does instead
Press and hold a message in your chat, and Hinge lets you reply to that specific message. Your answer goes out attached to what she said, so there is no confusion about which line you are responding to.
That is handy when she asked two questions at once, or when a couple of messages crossed and you want to pick up one of them. It is a tool for replying, not for reacting, and that difference turns out to matter.
Hinge's help page also says a faster way to react is planned. Whatever form it takes, the advice below still holds, because a reaction and a reply do different jobs.
Why a heart was never much of an answer
A heart tells her you saw her message and liked it. It gives her nothing to say back.
a dating coach builds every app conversation around a short run of messages, usually four to seven, where each one has a purpose. Each message either makes her like you a bit more, helps her feel she knows you, or moves the two of you closer to meeting. A heart does none of those. It is a message-shaped pause.
Pauses are expensive on the apps. She is chatting with other men in parallel, and a conversation that stops on a heart often never starts again. Neither of you meant to end it. The heart just left nobody with anything to say.
coach also encourages men to use more than plain text, with emojis, a photo, a meme or a voice message to add some personality. A heart is the thinnest version of that. It adds a reaction and no personality at all.
The moments men reach for a heart
Most hearts get sent in the same few situations, and each one has a better option.
She makes a joke. The heart says "ha, nice." A reply that plays along says you are fun to talk to. Tease her back, or build the joke one step further.
She answers your question and asks nothing back. A heart here ends the conversation politely. Instead, react to one detail in what she said, add a small fact about your own week, and leave her something to pick up.
She says something nice about you. The heart feels safe because it avoids looking too pleased. A short, relaxed answer with a bit of humor does that better. "Careful, I'll start believing you" costs you three seconds.
What to send instead
Keep it light and short. My guideline is that a text should carry one idea, maybe two, and read as if you typed the first natural thing that came to mind. You do not need a paragraph to replace a heart. You need one line with a hook in it.
If she sent a photo of her dinner, guess what she ordered wrong. If she told you about a terrible meeting, ask what the worst sentence in it was. If she mentioned a bar, say you have been meaning to try it. That last one does double duty, because it puts going out into the conversation without making a big announcement.
If a tease could land badly in text, add an emoji. That is exactly what coach uses them for: to show her you are playing.
When a reaction is fine
Once plans are settled, a quick acknowledgment is all a message needs. She says she will see you Thursday at eight, and a short "Perfect, see you then" closes it neatly.
If Hinge adds a faster way to react, that is where it belongs: on messages that do not need an answer. Use it for confirmations and small courtesies. Do not use it as the last word on a conversation that still has somewhere to go.
Keep every reply heading toward a date
The chat exists to get the two of you off the app. coach warns against two opposite habits here. One is chatting for days and never suggesting anything. The other is a sudden, fully specified invitation, a day, a time and a restaurant all in one text, that arrives out of nowhere.
His alternative is a string of small yeses. Mention a place you like. See if she bites. Float the idea of going together. Then settle the day. Each step is easy for her to agree to, and each yes makes the next one easier.
A heart cannot do any of that. A real reply can do it in one line.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.