Tinder's checklist is short. Make sure you entered the address correctly, keeping in mind that the email field is case sensitive, and look in your spam and promotions folders. If you have more than one email address, make sure you are entering the one associated with your Tinder account.

Check the address you typed

Start with the address itself, because it is the cause you can check fastest. Open the email field and read what you entered, letter by letter.

Tinder notes that the field is case sensitive. So an address typed with a capital letter where your account has a lowercase one, or the other way round, may not be treated as the same address. Phones love to capitalize the first letter of anything you type, which is exactly how this happens without you noticing. Retype it carefully, all in the case you used when you set the account up.

Look for the small slips too: a missing letter, a swapped pair, the wrong ending after the dot. One wrong character sends the email to an inbox that does not exist, or to one that belongs to someone else.

Look in spam and promotions

If the address is right, the email may well have arrived and been filed where you do not look. Tinder specifically says to check your spam or promotion folders.

Automated mail from apps is exactly the kind of thing inbox filters sort away from your main view. Search your whole mailbox for Tinder rather than scrolling the inbox. If you find it in spam, mark it as not spam, so the next message from Tinder lands where you can see it.

Make sure it is the right inbox

Most men have more than one email address by now: a personal one, a work one, an old one from years ago that still forwards somewhere. Tinder's advice is to make sure you are entering the address associated with your Tinder account.

That matters most when you are trying to log in rather than set up. If you signed up on an old address, the verification goes there, and checking your everyday inbox will never find it. Think back to when you made the account and which address you used most at the time.

One address, one account

There is one more rule behind a verification that will not go through. Tinder only lets an email address be verified on one Tinder account at a time.

Say the address is already verified on another Tinder account, often an old one of yours you forgot about. In that case it will not verify on the new one as well. Tinder's rules also allow one account per person, so the honest fix is to deal with the old account rather than running two.

The old account is usually the better one to keep anyway. Log in to it with that email, look at what is still there, and decide from inside it. Starting fresh on a second account throws away every conversation the first one held, for no gain.

Keep the email you verify

Once it works, think about whether this is the address you want on the account for good. The email is what gets you back in when your phone number changes: you tap Log In, choose Trouble Logging In?, and enter it. An address tied to a job you might leave, or one you never check, turns that safety net into a trap.

Pick the inbox you open every day. It is a small decision that saves you a long evening later. If the address that finally verified is not that inbox, change the email in Settings under Account Info now, while you are logged in and it takes two minutes.

Answer the messages that waited for you

While you were chasing an email, women may have written to you. Reply to them first, before you do anything else in the app.

a dating coach's view is that the app itself is a poor place to set a date, because your message sits in a pile with every other man's. His approach is to take her number once she is open to meeting, then set the date over text. A good conversation you have already moved to text is one a login problem cannot take away from you.

Back to swiping, with the email sorted

With the verification done, the rest of your time on the app is better spent on what decides your results. In My experience, the photos settle most of the outcome on any dating app, and a recent, clear shot of your face in good light should lead the set. After that, be selective. His advice is to swipe on the women you actually want to date rather than on everyone, because that is where the dates you care about come from.