Tinder, Hinge, OkCupid, Bumble and Feeld all work without a subscription. You can sign up, build a page, like people, match and talk to them for free. None of them is free of subscriptions in the sense that nothing is for sale, because each one offers optional paid tiers. The difference between the apps is how much of the experience you get before the paywall shows up.
What each app says about free
Every statement below comes from the app's own help pages.
| App | What it says about free use | Its paid tiers |
|---|---|---|
| Tinder | The free version lets you match, chat and connect. | Plus, Gold and Platinum, all optional |
| Hinge | The regular version is free. | Hinge+ and HingeX, for advanced features |
| OkCupid | Accounts are entirely free, paid features are not necessary, and messaging is free once two people Like each other. | A few paid features on top |
| Bumble | Using paid features is completely up to you, and it works great without them. | Optional paid features |
| Feeld | Basic features are included in the free membership. | Majestic |
Notice the wording. Nobody says free is the full product. They say free works, and that the paid tier is an extra.
OkCupid is the most free of the five
Of the five, OkCupid makes the strongest claim. It says accounts are entirely free, that paid features are not needed to use the site, and that once two people Like each other, messaging costs nothing.
That matters for a man because messaging is the part most people assume they have to pay for. On OkCupid they do not. If a no-cost start is the point, it is a good place to begin.
Free has limits, and they are in the same place on every app
The free versions work, but they are not unlimited. The limits sit in one spot: how many people you can like in a day.
Tinder's free version has a daily limit on likes, and Bumble's free members have a daily like allowance that refreshes. Hinge's free users can send only a certain number of likes per day. These details change, so this article gives no numbers.
What the limit means in practice is simple. You cannot swipe your way through an evening on any free account. You have to choose. That is not a bad thing, and the section below explains why.
The limit is not the real problem
A man with a daily cap on likes tends to feel stuck. He thinks the paywall is why he is not getting matches.
Usually it is the other way around. If your photos and page are strong, a handful of likes is plenty to produce matches. If they are weak, unlimited likes would just produce more rejections faster. The cap pushes you toward picking women you actually want to meet, which is a better habit anyway.
a dating coach has made a related point about paying. He says paying for dating site features is probably worth it in most cases, and that the sensible way to find out is to test a cheap feature and drop it if it makes no difference. That is a fair rule. It does not say you need to pay first. It says you test with evidence.
When it makes sense to pay
A few honest reasons come up.
- You have good photos and a solid page, you are using your likes every day, and you are running out before you run out of women you like.
- You want to see who has already liked you instead of guessing.
- You are in a big city and you want to be shown to more people.
Each of those is a result of the app working for you already. Paying to fix a weak page does not work. A paid tier can only put a weak page in front of more people, and more people will pass on it.
A simple plan
Pick one or two of these apps. Use the free version for a couple of weeks with good photos and a plain, specific page. Write real first messages to the women you match with. Watch what happens.
If you are running out of likes while the matches turn into conversations, a paid tier is a reasonable test. If the conversations are not happening, the money is better spent on the photos, and the cheapest fix is a friend with a phone and an afternoon of daylight.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.