OkCupid does not publish a clock time for the reset, so no one can honestly give you an hour. What its help center does say is that a free member can Like only so many profiles in a day, and that you can come back tomorrow to keep going. SuperLikes work differently. They come as a weekly allowance, and OkCupid does not name the moment that resets either.
What the help center actually says
When a free member runs out of Likes, OkCupid's advice is to send some good messages to the people you already like and come back tomorrow. That is the whole instruction. It gives a daily limit and a "tomorrow", with no hour attached.
If you see a time quoted on a forum or in a reddit post, treat it as one man's guess. It may match what he saw once, and it may not match what you will see.
Likes, Stacks and SuperLikes are three different limits
Men mix these up, so it helps to separate them.
- Likes are the ones you send from Discover and from a page. Free members have a daily limit. Subscribers send unlimited Likes. OkCupid Basic provided that, and Premium includes it.
- Stack votes are the ones you cast inside Stacks. Every Stack except Recommended has a daily limit. Recommended has none.
- SuperLikes are a weekly allowance. Premium includes a small number of free ones each week, and Premium Plus includes a larger number.
So "when do my SuperLikes reset" has a different answer from "when do my Likes reset". One is daily and the other is weekly, and the exact moment is not published for either.
The day you hit the limit
The limit is a signal that you spent your Likes on too many women. A better plan is to stop treating it as a problem.
OkCupid's own advice is to send good messages to the people you have already Liked, and that is the right use of the evening. Every woman who Liked you back is a conversation waiting on you. Answer them. A Like is only the opening, and the messages decide what happens next.
Reply to anyone who wrote to you first. Re-read the last thing she said before you answer, and write something specific to it. Then stop for the night.
Spend Likes like they cost something
A man who runs out of Likes by lunchtime has usually been Liking everyone. a dating coach has coached plenty of men who showed interest in nearly every woman they saw. When they got choosier, they sent far fewer Likes and got far better results.
The reason is simple. Each Like that turns into a match is a conversation you have to carry, and a match you do not care about is a chat you will let go quiet. A daily limit, annoying as it is, forces the same habit.
Before you Like her, ask one question: would I be glad to sit across from her for an hour? If the answer is no, skip her. If you are not sure, look at her page again. If the answer is yes, Like her and write to her the same day.
What paying changes
Paying removes the daily Like limit. Basic provided unlimited Likes, and Premium includes them. For a man who is already getting replies and keeps running out, that can be worth it.
For a man who is not getting replies, unlimited Likes only means more Likes that go nowhere. My rule for every paid feature is that it multiplies what you already have. Two weeks of good use of the free limit will tell you whether you have something to multiply.
Make the Likes you do have count
What happens after a Like matters more than how many you send. A woman decides in a few seconds whether to Like you back, and what she sees is your lead picture and the first lines she reads. Make the picture recent and clear, with your face easy to see. Write one line that only you could have written.
Then, when the Like becomes a match, move quickly and keep it light. My aim is a first message to her number in four to seven exchanges, with a drink suggested early as a loose idea and not a formal invitation. That timeline works on a day with plenty of Likes left and on a day with none.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.