The question men ask before handing their apps over is almost never about the work. It is about the setup. How much of my week does this eat before anything happens.
The honest answer is that it is shorter than you expect and more specific than you would like. Three things carry most of it, and together they cost you less time than one evening of swiping badly.
One: the accounts you already have
The apps you already run stay the apps you run. Nothing new gets built behind your back and nothing gets set up in a name that is not yours.
That includes the selective ones. If you already hold a Raya or a League account, it gets worked like any other account you have. If you do not hold one, that is not something anybody can fix for you, and a service that says otherwise is telling you a story.
This is the quickest part of the setup and the one men worry about most. It takes minutes.
Two: how you actually talk
This is the part that decides whether any of it works, and it is the part men rush.
What gets asked for is real examples. Send us your text screenshots. Conversations with friends, with women, with your brother. Not your best writing. Your ordinary writing, including the parts you would not read out.
From that comes the thing that matters. Whether you punctuate. Whether you send one long message or four short ones. Whether you are dry or warm. Whether you use the word lovely, or would rather die. Which jokes are yours and which ones are somebody else being funny near you.
Then the other direction, which is just as useful. The words you would never use. The lines that make you cringe when you read them back on a screen. Anything that would give you away as not having written it.
Ten minutes of screenshots does more here than an hour of describing yourself, because nobody describes their own texting accurately. You think you are funnier and shorter than you are. The screenshots are not flattering, and that is their whole value.
Three: the women you actually want
This is where men go vague, and vague is expensive.
Attractive, smart, funny, down to earth. That describes almost every woman on every app and it gives whoever is working for you nothing to act on. A week gets spent guessing, and the guesses come back as evenings you did not really want.
What gets asked for instead is specific. An age range you mean rather than one you feel you should say. Where she needs to live for this to be realistic on a Tuesday. What she is likely to do for work, if that genuinely matters to you. Whether you want something serious or you do not, said plainly rather than hedged.
And the hard noes, which are the most useful thing you can give anybody. The things that end it for you regardless of how she looks. Nobody is judging the list. It exists so that time is not spent on evenings you were never going to enjoy.
The photographs you already have
Whatever is on your phone gets looked at, including the ones you would not have picked. Men are poor judges of their own photos and the best one in the set is usually not the one they lead with.
You are not being asked to book a photographer or organise a day out with a camera. You are being asked to hand over the camera roll and let somebody who does this all week choose.
The evenings that are actually real
Give the real answer here, not the aspirational one. Which nights you can genuinely leave the office. Which ones you cannot, ever, regardless of who is asking. How much notice you need. Where in your city you are willing to be at seven on a weeknight.
A date booked into a night you cannot really make is worse than no date at all, because you cancel, and cancelling costs you the woman rather than the evening.
What the whole thing costs you
Half an hour, more or less, done once. Screenshots, a camera roll, a straight conversation about what you want and when you are free.
After that it is a few short answers during the week when something comes up that only you can answer. A question about your family. Whether Thursday works. Whether you liked her.
Compare that with what you are doing now, which is twenty minutes on a Sunday, three good conversations you let go cold by Wednesday, and a month of wondering whether the apps are broken.
Why vagueness is the only real risk
Nothing in the setup is hard. The only way it goes badly is if you give soft answers because specific ones feel awkward to say out loud.
Say the age range you mean. Say the thing you do not want. Send the screenshots where you sound like yourself rather than the ones where you sound good. The work gets built directly on what you hand over, and it can only be as sharp as you were.
The short version
Your accounts, your voice, your standards, your calendar. That is the whole intake.
What happens next is not yours to carry. Your photos and your whole profile get rebuilt, then the swiping and the texting run day to day in your register, evenings land on your calendar, and it keeps running rather than stopping after the first one. Your first date within a week, or we keep working.
You spend half an hour telling somebody who you are. Then you show up.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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