You filled in the application, there is now a call in your calendar, and you are wondering what it actually is. Most men picture either a hard sell or a free coaching session, and it is neither of those.
Here is what the call is for and what happens on it.
It is a conversation about fit
The job of the call is to find out what your situation really is and which of the services, if any, matches it.
It is not a coaching session, and it is the only place some of the details exist. The done for you service carries no published price and no fixed term, because both are agreed with you rather than printed on a page, and that is the conversation where they get agreed.
It happens within a couple of days, on purpose
Booking runs on a short window. Today, tomorrow, or the day after. There is no slot three weeks out.
That is deliberate rather than an accident of a busy calendar. A call parked a fortnight away is a call you talk yourself out of, and by the time it arrives, whatever made you fill the form in has gone cold.
There is something to watch first
Before the appointment you are asked to watch a video, and watching it is required.
It covers the fundamentals, which sounds like homework and is actually in your interest. If the call starts with somebody explaining why photographs decide your match rate, you have spent your slot on ground anyone could have covered. Watch it beforehand and the whole conversation is about your profile, your week, and your last two months.
What gets asked
Expect plain questions, most of which you have never had to answer out loud.
Who you are actually trying to meet, including the age range, and including the parts that sound picky when you say them. Which apps you are on and what they are producing right now: matches in a week, replies, dates in the last month. How much time you genuinely have, not the time you wish you had. What you have already tried, whether that is new photos, a paid tier, a rewritten bio, or advice from a friend who is good at this.
The last one matters more than it sounds. Knowing what has already failed for you is most of what decides which service is the right one.
What gets decided on it
Which program fits, and whether one does at all.
For the done for you service, the scope and the length, both settled with you. Whether coaching calls get added, which is what men choose when they want to learn to do it themselves rather than have it run for them. What the first stretch actually looks like and what it asks of you.
What nobody can promise you on the call
This is worth knowing before you go in, because the limits are part of the offer rather than something buried in fine print.
Nobody can promise you matches, likes, or a number of dates. There is exactly one guarantee, it is attached to the concierge service, and it is a single sentence: Your first date within a week, or we keep working. The remedy there is work, not a refund.
Nobody can get you into an invite only app either. The team operates the accounts you already have, and the selective ones count if you are already on them. If anybody offers you an approval rate or a referral to one, that is the point to stop listening.
The men who get told this is not the right fit
Not everybody leaves the call with a program, and some are pointed elsewhere on purpose.
The man who wants the skill rather than the outcome. If what is bothering you is that your conversations die and you cannot see why, a service that runs your apps does not answer that. An hour with a coach reading your actual messages does, and that is a smaller purchase.
The man who wants a promise nobody can make. If the thing you want is a guaranteed girlfriend inside three months, no honest answer on this call is going to satisfy you.
The man who will not do the small part that stays his. Ten honest minutes about who he wants to meet, a set of ordinary selfies off his phone, and one proper look at the finished photos. That is not a heavy list, but nothing works without it.
How to make the call worth your time
Have the apps open in front of you. Be accurate about your last month, including the unflattering numbers, because a flattering version gets you recommended the wrong thing.
Say the awkward sentence about what you actually want. Wanting one person reads differently from wanting to be out meeting several, and the two point at different services.
Then ask the hard questions back. How long this runs for. What it costs. What happens on the days nothing is working. You are the one buying.
The call has one job, and it is a narrow one: finding out whether your problem is the kind a service solves, or the kind you would be better off learning to solve yourself. Both of those are useful answers, and you get one of them in a single conversation instead of another six months of guessing.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.
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