Say something about the specific thing that connected the two of you. On Hinge you never start from zero: somebody liked one photo or one written answer, usually with a comment attached, and that comment is your opening. Pick it up, add an opinion or an easy question, and ask her out once the exchange has some life in it.
Start where the like started
The app has already handed you a subject. Men throw it away and type "hey" anyway, which is the equivalent of ignoring a question somebody just asked you.
If she liked your answer about the pastry shop in Lisbon, the conversation is already about Lisbon, or pastries, or the four days you managed to fill with almost nothing. Any of those is a better opening than a greeting, because it continues something instead of starting something.
There is a second reason this matters. Reacting to the specific thing proves you read what was in front of you, and on an app where most contact is generic, that alone puts you in a small group.
When she liked something of yours
She made the first move, so your job is easy and men still manage to fumble it.
Acknowledge what she picked, then give her something back. If she liked your photo from a trail and wrote "where is this", answer, then add the thing that makes it worth answering. "About an hour north. It looks peaceful in the shot and I spent most of it lost." Now she has two directions to go.
Do not thank her for the like. Do not open with a compliment about her appearance, which arrives in her inbox forty times a week and marks you as one of forty. Do not ask "how's your day going", which is a question people answer with one word.
If she liked something without a comment, treat the thing she liked as the topic anyway. She chose it out of everything on your page, and that choice is information.
When you liked hers first
Here the pressure is on your line, and short beats long.
Take a real position on whatever you liked. If her answer says she will die on the hill of pineapple on pizza, disagree with her. If she has a photo from a city you know, name the one street worth walking and ask whether she found it. If she says she is bad at picking restaurants, offer to be worse.
Two sentences. A paragraph on first contact spends effort on a stranger, and she can feel the imbalance even if she could not name it.
One thing worth avoiding: the question with no content in it. "What's your favorite travel destination" is technically about her page and still gives her nothing, because it is a form field with a question mark.
Why hey loses before it starts
"Hey" is not rude. It is just empty, and empty is what kills it.
She has a handful of conversations open and limited patience for carrying any of them. A blank opener asks her to invent the subject, do the work, and be entertaining, all on behalf of a man who has done none of those. Most people will not, and the ones who do are usually being polite on the way out.
The same applies to "how are you", "what are you up to", and any variation that could have been sent to anybody. The test is simple: could you have sent this exact line to every person you connected with this month? If yes, rewrite it.
Getting from a first message to an actual plan
The exchange is not the point. It is the short run up to meeting, and it should look like one.
Four or five back and forths is usually enough. Somewhere around there, put a real suggestion on the table: a specific bar or coffee place, a specific evening, phrased so she can answer with one word. "There's a wine bar on Grand I keep meaning to try. Thursday?" beats "we should get drinks sometime" by a distance, because the second one is what people say when they do not mean it.
If she is enthusiastic but the day does not work, offer one alternative and let her pick. If she deflects twice without offering anything, she is telling you something, and pushing a third time makes it worse.
What makes them go quiet
Three things account for most of it.
Interviewing. Six questions in a row with nothing of yourself in between feels like a form, and she will stop filling it in.
Overinvesting. Long answers to short ones, quick replies to slow ones, and compliments arriving before you have any reason to give them. All of it says this matters more to you than to her, which is a thing she works out fast.
Drifting. A pleasant conversation with no direction slowly loses heat, and by day six the version of you in her phone is less interesting than the man she has not met. Ask before that happens.
The one habit worth keeping
Read her page properly before you type anything. Two minutes, all three answers, all the photos.
Almost every good opener is sitting right there in something she already wrote. The bad ones come from men who skim the photos and start typing. The specific line you need is usually already on the screen.
Written by Matthew Stevens, Co-Founder & Head Coach. More than half a decade coaching men across the US and worldwide.
Everything here comes out of real coaching work: the approaches, dates, texts and profiles we go through with the men we coach.