A good Happn profile starts with a clear photo of your face. Add a few photos that show an ordinary week, a short bio with one thing she can answer, and the black certification badge. She finds you because your paths crossed, so she already knows you are nearby. Your profile only has to make her glad you were.

Who is looking and how long she looks

On Happn a woman sees you because the two of you crossed paths during her day. She did not search for you and she has no stack of strangers to compare you with. You appear on her Main Page, and she decides in a few seconds whether to look further.

Those seconds go to your first photo, then to your bio. Everything else is a bonus. So build the profile in that order, and spend your effort where she looks first.

The first photo

Use a clear shot of your face in daylight, recent, with nobody else in the frame. If she cannot tell which man in a group photo is you, she moves on. A dark bar, a hat and sunglasses, and a photo from ten years ago all lose her at once.

Look relaxed, not posed. A genuine half-smile photographs better than a stare. a dating coach's rule for any app is that your photos have to look like the man who shows up to the date. A woman who meets someone who does not look like his picture starts the date annoyed.

The rest of the photos

Add three or four more that each show something different. One doing something you actually do, one with friends where it is obvious which man is you, one that shows your whole body in clothes that fit. Wear different outfits on different days.

The set is working out what a normal week with you looks like. Five photos from one afternoon look like one afternoon. A set from different places and days looks like a life.

Get the black badge

Happn lets you certify your profile for free. You go to the page where you edit your profile, select Let's go, and copy a head gesture on camera. Happn compares the video with your photos, and when they line up you get a black badge that tells other members you are verified.

Women on dating apps have reason to be wary. The badge answers the question of whether you are a real person before you have said a word. Do it after your photos are final, because the check compares the video with the photos, and happn says changing your photos later can remove the badge.

Write a bio with one thing she can answer

Many men think the photos are everything, and a dating coach says that is wrong. The bio matters, and his rule is simple: do not be boring. An acceptable but forgettable bio loses, because she is comparing you with every other man in her feed who also cleared her bar.

Aim for two or three plain lines. Say what you do in specific words, and add one detail she could ask about: a place you are always at, a thing you are bad at, a strong opinion about food. Cut anything that could describe any man. "Love to travel" belongs to everyone. "I keep a ranking of every ramen shop within ten blocks" belongs to one man.

My example of the bio to avoid is the one that says the man is a gentleman who knows how to treat a lady. Many men write it, so a woman who has read it all day skips it.

Use the place you both know

Happn gives you something no other app hands you so neatly: you share a bit of geography. A light line about the neighborhood, a coffee shop, a gym or a commute gives her an easy thing to reply to. "Guilty of making the good table at the corner café disappear every morning" works because it is playful and obviously about somewhere you both know.

Do not name your street, your building or your schedule. A neighborhood or a type of place is enough, and it keeps her comfortable.

Say what you want

A profile attracts what it announces. If you want a relationship, say so in one calm line. If you are keeping it light, say that instead, and do not pretend otherwise to get a first reply. A woman who feels misled does not come back.

Choose before you write a word. A man who cannot say what he is after tends to attract women who are after something else.

What to leave out

Leave out a list of adjectives, complaints about past dates, and a long list of what you will not tolerate. Leave out the shirtless gym mirror shot as the lead. Leave out any line that explains why you are on the app.

Read the whole thing as she would, standing in line with her phone out. Is your face clear in the first photo? Does the set show a week she would like to share? Is there one line she could answer? If yes to all three, it is ready, and the rest is how you write to her once she likes you back.