Tinder's list of badges does not include one called Likes You. The badges it names are Nearby and Just joined, also shown as New here. What men usually mean by a Likes You badge is the Likes page, a separate screen that shows the people who have already liked you before you decide to Like or Nope them. That page is part of the paid tiers, Tinder Gold and Tinder Platinum.

What the real badges are

Tinder's help page on badges lists two. Nearby means the person is within a radius of 6 miles or 10 kilometers of you. Just joined, or New here, means the person joined within the last 7 days.

Tinder also says badges cannot be turned off. So a badge on a card is information Tinder adds, and nobody chooses to display it. If you see a label that matches neither of those, it is not one of the badges on Tinder's list, and the Likes page is the thing to check instead.

What the Likes page is

The Likes page is where Tinder shows you who has already liked your page. You open it by tapping the heart icon at the bottom center of the main screen. Subscribers see the people who have liked them there.

From the page, you tap a card to look at it. Swipe left to dismiss, or swipe right to match. Because she has already liked you, a right swipe on the Likes page turns into a match.

Tinder also says it is testing Likes as a stand-alone purchase for iOS users in some markets. If you do not see a subscription prompt where a friend does, that is a likely reason.

Why a woman who liked you is not a sure thing

A like is interest. It is not a date, and it is not a reply.

A woman who liked you did it in a few seconds, probably while swiping through a lot of cards. She has not read your words, and she has not decided she wants to meet you. That makes the Likes page a shorter route to a match, but it leaves the real work in front of you.

a dating coach makes the point that matching is cheap and that what decides results is whether the match becomes a conversation. A man who treats a Likes page full of cards as a pile of wins stops trying on the first line, and the first line is exactly where those matches die.

Keep your standard on the page

The easy mistake is to match with everyone on the Likes page because they liked you. That feels like gratitude, but it fills your matches with women you would not have chosen, and each one is a conversation you now have to start or ignore.

Read each card the way you would on the normal deck. Ask whether you would be glad to match and whether you have something specific to say. If yes, swipe right and write a first line about her. If no, dismiss and feel nothing about it.

A page full of likes is a good reason to be pickier, because you have more choices than usual.

What a thin Likes page tells you

If almost nobody is on the page, the cause sits in your photos and your words, and not in the page itself. Check your lead photo first. It should show your face, alone, in good light. Then check that the rest of the set shows you somewhere real, doing something.

a dating coach's testing rule helps here. Change one photo, leave everything else alone, then compare your likes and matches over the same days the week before. A page that fills up after one swap tells you which picture was holding you back.

Is it worth paying to see

For some men it is. Seeing who liked you can save time, because you skip the cards of women who have not noticed you and go straight to the ones who have.

But the page does not improve your photos or your first line. If your matches die in the first two messages, seeing more of them just gives you more conversations that end the same way. Try the free route first: fix the lead photo, write a first line about each woman, and give it two weeks.

If your matches are decent and you simply want to move faster, the page can be worth it. If they are not, pay for the photo before you pay for the page.